Glimmer: How Design Can Transform Your Life, and Maybe Even the World by Warren Berger, Bruce Mau |, Hardcover | Barnes & Noble
Glimmer: How Design Can Transform Your Life, and Maybe Even the World

Glimmer: How Design Can Transform Your Life, and Maybe Even the World

by Warren Berger
     
 

ISBN-10: 1594202338

ISBN-13: 2901594202338

Pub. Date: 10/15/2009

Publisher: Penguin Publishing Group

The older you get, the more you begin to think like a designer.

As we age, our focus of attention widens and we can actually take in more information. We also become better problem solvers-able to take the information soaked up from one situation and apply it to another (in other words, we're better able to apply the Glimmer principle of "jumping fences"). And at

Overview

The older you get, the more you begin to think like a designer.

As we age, our focus of attention widens and we can actually take in more information. We also become better problem solvers-able to take the information soaked up from one situation and apply it to another (in other words, we're better able to apply the Glimmer principle of "jumping fences"). And at the same time, when we take new information and combine it with what we already know, this creates opportunities for "smart recombinations"-a technique used by designers to generate new possibilities by connecting bits and pieces of existing ones.

How do you design your life so that you can continue to take in new and useful information? The answer, Bruce Mau suggests, is to intentionally and constantly "keep moving away from what you know." People tend to design their lives and careers so that they remain on firm and familiar turf, intellectually speaking. They go with what they know and try to deepen their expertise in those areas. But Mau and many other designers opt to go wide as well as deep.

Over time, as designers continually go wide and deep, their base of knowledge becomes like a series of T's linked together-with the horizontal line tracing the continued movement into new areas of knowledge, while the vertical drop-down lines represent each deep dig into a subject before moving on to the next one.

Product Details

ISBN-13:
2901594202338
Publisher:
Penguin Publishing Group
Publication date:
10/15/2009
Edition description:
NE
Pages:
352

Table of Contents

The Briefing 1

Section I Universal

1 Ask stupid questions 21

What is design? Who is Bruce Mau? And, by the way, does it have to be a lightbulb?

2 Jump fences 45

How do designers connect, reinvent, and recombine? And what makes them think they can do all these things?

3 Make hope visible 70

The importance of picturing possibilities and drawing conclusions

Section II Business

4 Go deep 99

How do we figure out what people need-before they know they need it?

5 Work the metaphor 126

Realizing what a brand or business is really about-then bringing it to life through designed experiences

6 Design what you do 155

Can the way a company behaves be designed?

Section III Social

7 Face consequences 183

Coming to terms with the responsibility to design well and recognizing what will happen if we don't

8 Embrace constraints 211

Design that does "more with less" is needed more than ever in today's world

Section IV Personal

9 Design for emergence 239

Applying the principles of transformation design to everyday life

10 Begin anywhere 267

Why small actions are more important than big plans

The Glimmerati 293

The Glimmer Glossary 301

Resources 309

Notes 315

Acknowledgments 329

Index 333

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