Global Advantage on the Internet: From Corporate Connectivity to International Competitiveness

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Global Advantage on the Internet From Corporate Connectivity to International Competitiveness Mary J. Cronin "In her earlier book, Doing Business on the Internet, Mary Cronin demonstrated a radar vision — she was one of the first to develop a clear image of market possibilities among the clutter of technologies and hype. Equivalently, in Global Advantage on the Internet, she is a digital visionary, this time with a satellite view of the whole globe.. Mary describes the unique challenges of deriving sustained ...

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Overview

Global Advantage on the Internet From Corporate Connectivity to International Competitiveness Mary J. Cronin "In her earlier book, Doing Business on the Internet, Mary Cronin demonstrated a radar vision — she was one of the first to develop a clear image of market possibilities among the clutter of technologies and hype. Equivalently, in Global Advantage on the Internet, she is a digital visionary, this time with a satellite view of the whole globe.. Mary describes the unique challenges of deriving sustained income from a dynamic, elusive market, and for nations particularly, to play by the new rules and culture of cyber business." — Bud Mathaisel, National Director, Multimedia Consulting Services, Ernst & Young LLP Business on the Internet is going global. Thousands of U.S. companies have already discovered the value of the World Wide Web for marketing, sales, and customer support. The Web breaks down traditional barriers to international commerce, and innovative companies can use it to transcend the limits of size and location and to compete in the global electronic marketplace. But to thrive in this new environment, managers need to understand both the advantages and the pitfalls of business without borders. Global Advantage on the Internet analyzes successful strategies of corporations around the world, illustrating how the Internet has changed the rules for international competitiveness. Author Mary J. Cronin moves beyond the United States to discuss how other countries are working to increase national competitiveness and information infrastructures. Global Advantage on the Internet provides essential insights for turning connectivity into international competitiveness, including:
* Critical success factors for global commerce on the World Wide Web
* Evaluation of national information infrastructure developments and the growth of electronic commerce around the world
* Locating international business resources on the Web
* Impact of U.S. government policy on corporate Internet leadership

Global Advantage provides the first multinational analysis of how leading corporations are using the Internet to establish a competitive edge in the global marketplace. Here readers will learn about advanced Internet applications for competing in the global market and they'll examine the impact of national information infrastructure and government policy on business use on the Internet.

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Editorial Reviews

Library Journal
Cronin's latest Internet guide (following works like Doing Business on the Internet, Reinhold, 1992) promises more than it delivers. It is a grab bag of information that might have been better placed in periodicals. After three chapters on the corporate Internet strategy of three information companies, there are three more chapters on the approach major countries have taken to the emerging global market on the net and its implications for competition. Most of this material is the usual boilerplate techno-optimism. One chapter describes large popular sites like Yahoo or statusa.gov. The last few chapters and appendixes on the infrastructure of Internet service, connectivity data, and costs in 20 countries might have some use to net marketers but will date quickly. One appendix has 13 pages of web sites by country. Much of the useful data, such as the web sites, can be found elsewhere. Not recommended.-Patrick J. Brunet, Western Wisconsin Technical Coll. Lib., La Crosse
Booknews
Analyzes successful strategies of corporations around the world, illustrating how the Internet has changed marketing, sales, customer service, and international competitiveness. Discusses critical success factors for global commerce on the World Wide Web; the growth of electronic commerce and the national information infrastructure; and the impact of US government policy on corporate Internet leadership. Includes listings of international Web and Internet sites. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780471286684
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/1/1996
  • Series: Communications Series
  • Edition number: 1
  • Pages: 358
  • Product dimensions: 6.06 (w) x 9.02 (h) x 0.94 (d)

Table of Contents

Foreword
Preface
Ch. 1 Business Without Borders 1
Ch. 2 Covering Cyberspace: This Sun Never Sets 27
Ch. 3 Serving Information on a Worldwide Platter 49
Ch. 4 Opening the Marketplace to Electronic Commerce 71
Ch. 5 Continental Divide: Canada and Mexico 93
Ch. 6 Community Ties: Online In Europe 119
Ch. 7 Japan: Making the Competitive Connection 149
Ch. 8 Building Global Business: Integrated Web Strategies 171
Ch. 9 Net Value: International Information Resources 199
Ch. 10 Country Positioning on the Web 217
Ch. 11 Assessing Information Infrastructure 245
Ch. 12 National Policy and Global Advantage 263
Appendix A International Internet Statistics 277
Appendix B Selected Web Sites by Country 293
Appendix C Global Internet Access Sampler 307
Index 353
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