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From the Publisher
"Bollywood's engagement with the world is not a new phenomenon. However, the editors make the case, quite persuasively, that its engagement with the rest of the world post 1991, when India liberalized its economy, was quite different from what came before... The most persuasive essays in the volume shed light on previously unexplored terrain in Indian film culture. These include Natalie Sarrazin's essay "Songs from the Heart" that examines music's centrality to the Bollywood film narrative and not just as an isolated art form (a subject astonishingly ignored thus far), and Punathambekar's piece on participatory culture that adds a new dimension to the study of fandom in India."-International Journal of Communication,
"Engaging, and a rewarding experience. A must-read for all Bollywood enthusiasts as well as others who wish to be informed about this remarkable phenomenon."
-Vijay Mishra,author of Bollywood Cinema: Temples of Desire