Global Business 2009 Update / Edition 1

Global Business 2009 Update / Edition 1

by Mike W. Peng
     
 

ISBN-10: 1439078238

ISBN-13: 9781439078235

Pub. Date: 04/29/2009

Publisher: Cengage Learning

Written by renowned international consultant, author and instructor Michael Peng, GLOBAL BUSINESS demonstrates how the ability to look at business from a variety of viewpoints is one of the most important components of success in the contemporary global business environment.

Overview

Written by renowned international consultant, author and instructor Michael Peng, GLOBAL BUSINESS demonstrates how the ability to look at business from a variety of viewpoints is one of the most important components of success in the contemporary global business environment.

Product Details

ISBN-13:
9781439078235
Publisher:
Cengage Learning
Publication date:
04/29/2009
Edition description:
Older Edition
Pages:
608
Product dimensions:
8.40(w) x 11.00(h) x 1.10(d)

Table of Contents

1. Globalizing Business. 2. Understanding Formal Institutions: Politics, Laws, and Economics. 3. Emphasizing Informal Institutions: Cultures, Norms, and Ethics. 4. Leveraging Resources and Capabilities. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global and Regional Integration. 9. Growing and Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Managing Global Competitive Dynamics. 12. Making Alliances and Acquisitions Work. 13. Strategizing, Structuring, and Learning Around the World. 14. Competing on Marketing and Supply Chain Management. 15. Managing Human Resources Globally. 16. Governing the Corporation Around the World. 17. Managing Corporate Social Responsibility Globally.

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