Global Business Game: A Simulation in Strategic Management and International Business / Edition 1

Global Business Game: A Simulation in Strategic Management and International Business / Edition 1

by Joseph Wolfe, Robert M. Bloom, Joseph A. Wolfe, Katherine Pruitt-Schenck
     
 

ISBN-10: 0324003749

ISBN-13: 9780324003741

Pub. Date: 01/28/2000

Publisher: South-Western

Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and

Overview

Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.

Product Details

ISBN-13:
9780324003741
Publisher:
South-Western
Publication date:
01/28/2000
Edition description:
Older Edition
Pages:
191
Product dimensions:
8.66(w) x 11.42(h) x (d)

Table of Contents

Table of Exhibits
v
Preface vii
The Global Household Audio and Video Equipment Industry
1(12)
Industry demand and product characteristics
2(2)
World and national markets
4(5)
Germany
7(1)
Spain
7(1)
Mexico
7(1)
Taiwan
8(1)
Thailand
8(1)
United States
9(1)
Country seasonal demand
9(1)
Competitive strategies in global industries
9(2)
Additional readings
11(2)
Company History and Background
13(22)
Global industry report
14(10)
Market/country area reports
24(5)
Market/country operations reports
29(5)
Your next steps
34(1)
Organizing Company Operations
35(24)
Creating an effective management team
35(1)
Personal-goal and group norm-setting exercise
36(1)
Executive evaluation form
36(3)
Mission statement and organizational purpose
39(5)
Possible organizational forms
44(1)
Position descriptions
44(4)
Opportunities and threats
48(5)
Strategic objectives and the strategic planning hierarchy
53(3)
Recording your decisions
56(1)
Critical incidents
57(1)
A well-organized team
57(1)
Additional readings
57(2)
Marketing and Marketing Logistics
59(14)
Demand creation
60(1)
Product prices and backorders
60(1)
Product segments
61(1)
Distribution centers and sales offices
62(1)
Shipping methods
63(1)
Inventory-handling charges
64(1)
Distribution center and sales office expenses
64(1)
Independent wholesale operations
64(1)
Company-owned wholesale operations
65(1)
Intra-company transfers
66(1)
Sales force size
66(1)
Sales representatives and sales-incentive programs
67(1)
Import tariffs, trading communities, and trading zones
68(1)
Research and development
69(1)
Patents and cross-licensing agreements
69(1)
Intercompany contracts and joint-licensing ventures
69(1)
Market research
70(1)
Private label bids
71(1)
The marketing/production interface
71(1)
Additional readings
71(2)
Manufacturing Operations
73(16)
The production process
73(2)
Worker scheduling, vacations, and absenteeism
75(2)
Television set components and subassemblies
77(1)
Subassembly inventories
77(1)
Subassembly inventory charges
78(1)
Subassembly quality grades
78(1)
Straight-time, second-shift operations, and overtime
79(1)
General administration and factory overhead
79(1)
Work in process
79(1)
Finished goods inventories
80(1)
Warranty work
80(1)
Product quality
80(1)
Automaton precision
80(1)
Work-crew training and development
81(1)
Assembly line supervision
82(1)
Quality control budget
82(1)
Plant and equipment maintenance
83(1)
Capital equipment changes
83(1)
Automaton additions and transfers
83(2)
Used Automaton sales and purchases
85(1)
Plant construction and outfitting
85(1)
Almost everything in place
86(1)
Additional readings
87(2)
Finance, Financial Markets, and Accounting Operations
89(28)
Common stock issues
90(1)
Treasury stock purchases
91(1)
Dividends
91(1)
Debt issues
92(1)
Overdrafts
92(1)
90-day short-term loans
92(1)
10-year bonds
92(1)
Call option
93(1)
Cash transfers
93(1)
Income taxes
93(1)
Value-added taxes
94(1)
Dividend taxes
94(1)
The Euro and "Euroland"
94(1)
Exchange rate gains and losses
95(1)
Short-term investments
96(1)
Money circles and hedging
96(1)
Accounting and cash flow operations
97(1)
Gross receipts
97(1)
Other income
97(1)
Cost of goods sold
97(1)
General administration
98(1)
Depreciation
98(1)
Interest charges
98(1)
Income tax
98(1)
Capital in progress
98(1)
Total to retained earnings
99(1)
Accounting and cash flow operations
99(1)
Income statement results
99(1)
Balance sheet results
99(1)
Cash flow operations
99(16)
Entering decisions
115(1)
Additional readings
115(2)
Simulation Operations and Playing Procedures
117(12)
General diskette operations and procedures
117(1)
System requirements
118(1)
Using Windows™
118(1)
Player Application Installation
119(1)
Running GBG Player
119(10)
Appendices 129(2)
Appendix A: Quarterly Decision Logs
131(36)
Appendix B: Cash Flow Forecasting Forms
167(6)
Appendix C: Pro Forma Income Statements
173(2)
Appendix D: Pro Forma Balance Sheets
175(2)
Appendix E: Critical Incidents in Global Industries
177(9)
Appendix F: Patent Licensing Sale and Transfer Agreement
186(1)
Appendix G: Automaton Sale and Transfer Agreement
187(1)
Appendix H: Product Sale and Transfer Agreement
188(1)
Appendix I: Private Brand Bid
189(1)
Appendix J: Game Debriefing Form
190

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