Global Business Game: A Simulation in Strategic Management and International Business / Edition 1

Global Business Game: A Simulation in Strategic Management and International Business / Edition 1

by Joseph Wolfe
     
 

ISBN-10: 0324003749

ISBN-13: 9780324003741

Pub. Date: 01/28/2000

Publisher: South-Western

Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and…  See more details below

Overview

Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.

Product Details

ISBN-13:
9780324003741
Publisher:
South-Western
Publication date:
01/28/2000
Edition description:
Older Edition
Pages:
191
Product dimensions:
8.66(w) x 11.42(h) x (d)

Table of Contents

1. The Global Household Audio and Video Equipment Industry. 2. Company History and Background. 3. Organizing Company Operations. 4. Marketing and Marketing Logistics. 5. Manufacturing Operations. 6. Finance, Financial Markets and Accounting Operations. 7. Simulation Operations and Playing Procedures.

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