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Global Business Game: A Simulation in Strategic Management and International Business / Edition 1

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reprint Good [ No Hassle 30 Day Returns ] [ 1 CD/Disk(s) Included ] [ Edition: reprint ] Publisher: South-Western Pub Pub Date: 12/23/1999 Binding: Paperback Pages: 191.

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Cincinnati, OH 1999 Softcover Very Good Condition Text has some highlighting, Cover in nice condition. Includes CD Quantity Available: 1. ISBN: 0324003749. ISBN/EAN: ... 9780324003741. Inventory No: 1560738261. Read more Show Less

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Overview

Based on the hotly contested television industry, the Global Business Game is an adventure in strategic management and international business. Students take over management of a television manufacturer that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. They must make marketing, financial and production decisions that affect among other things: the perceived quality of goods, shareholder value, and bottom-line profits. As students decide whether or not to enter new markets or develop new products, they have the option of conducting various market research studies. These exercises will challenge students and serve them for years to come as they practice in the new-world economy.
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Editorial Reviews

Booknews
This simulation game puts students in control of a television set manufacturing company that is under attack from competitors and confronting consumer demands for higher quality. Students must make strategic decisions that will affect product quality, shareholder value, and profitability, based on detailed background information in the manual. Some 60 pages of appendices offer various forms and agreements. The accompanying CD-ROM contains the game and spreadsheets. The author teaches at the University of Tulsa. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780324003741
  • Publisher: South-Western
  • Publication date: 1/28/2000
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 191

Table of Contents

1. The Global Household Audio and Video Equipment Industry. 2. Company History and Background. 3. Organizing Company Operations. 4. Marketing and Marketing Logistics. 5. Manufacturing Operations. 6. Finance, Financial Markets and Accounting Operations. 7. Simulation Operations and Playing Procedures.
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted September 9, 2009

    Game out of print

    This version of this game is out of print. If you want to adopt the game for teaching purposes go to www.onlinegbg.com

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