Global Business / Edition 3

Global Business / Edition 3

by Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, Eugene O. Moynihan
     
 

ISBN-10: 0030006597

ISBN-13: 9780030006593

Pub. Date: 08/07/2000

Publisher: Cengage Learning


Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of prominent authors, giving the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

Overview


Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of prominent authors, giving the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

Product Details

ISBN-13:
9780030006593
Publisher:
Cengage Learning
Publication date:
08/07/2000
Series:
Harcourt College Publishers Series in Ma
Edition description:
Older Edition
Pages:
656
Product dimensions:
7.87(w) x 9.84(h) x (d)

Table of Contents


PART I. INTRODUCTION TO GLOBAL BUSINESS THEORY AND PRACTICE. 1. The Global Business Imperative. 2. The Impact of Culture on Global Business. PART II. THE GLOBAL ECONOMIC ENVIRONMENT AND INSTITUTIONS. 3. The Theory of Global Trade and Investment. 4. The International Economic Activity of the Nation: The Balance of Payments. 5. Foreign Exchange, Global Financial Markets, and the International Monetary System. 6. Economic Integration and Emerging Market Economics. PART III. ENVIRONMENTAL CONSIDERATIONS IN GLOBAL BUSINESS. 7. National Trade and Investment Policies. 8. The Legal and Political Environment of Global Business. 9. Organization, Management, and Control of Global Operations. PART IV. GLOBAL MARKETING. 10. Global Business and Marketing Research. 11. Global Business Entry. 12. The Marketing Mix for Products and Services. 13. Physical Distribution. PART V. INTERNATIONAL FINANCE AND THE FUTURE. 14. International Finance. 15. The Future.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >