Global Business / Edition 3

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Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of prominent authors, giving the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.
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Product Details

Meet the Author

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies and governments all over the world. He is a frequent speaker on issues related to trade, trade policy and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the "School of Business" program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America as well as the United States.

Michael H. Moffett is currently Associate Professor of Finance and International Business at Thunderbird, The American Graduate School of International Management. Dr. Moffett has a B.A. in economics from the University of Texas at Austin (1977), an M.S. in Resource Economics from Colorado State University (1979), and M.A. and Ph.D. in International Economics from the University of Colorado, Boulder (1985). Dr. Moffett has lectured at a number of universities around the world, including the Aarhus School of Business (Denmark), the Helsinki School ofEconomics and Business Administration (Finland), the Norwegian School of Economics (Norway) and the University of Ljubljana (Slovenia). Dr. Moffett has also lectured at a number of universities in the United States including Trinity College, Washington D.C., and the University of Colorado, Boulder. He is a former visiting research fellow at the Brookings Institution and he recently completed a two-year visiting professorship in the Department of International Business at the University of Michigan, Ann Arbor. Michael Moffett's research publications have appeared in a number of academic journals, including the Journal of International Money and Finance, the Journal of Financial and Quantitative Analysis, Contemporary Policy Issues, and the Journal of International Financial Management and Accounting. He is co-author of Multinational Business Finance, sixth edition, 1992 with David Eiteman and Arthur Stonehill, as well as co-editor with Arthur Stonehill of Transnational Financial Management for the Unived National Centre for Transnational Corporations, 1993. He is a continuing contributor to numerous collective works in the fields of international finance and international business. Dr. Moffett has also consulted with a number of private firms both in the United States and Europe.

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Table of Contents

Pt. 1 Introduction to Global Business Theory and Practice
Ch. 1 The Global Business Imperative 4
Ch. 2 The Theory of Global Trade and Investment 30
Cases Part One
Pt. 2 The Global Economic Environment and Institutions
Ch. 3 The International Economic Activity of the Nation: The Balance of Payments 82
Ch. 4 Foreign Exchange, Global Financial Markets, and the International Monetary System 104
Ch. 5 Economic Integration and Emerging Market Economies 138
Ch. 6 National Trade and Investment Policies 180
Cases Part Two
Pt. 3 Environmental Considerations in Global Business Operations
Ch. 7 The Legal and Political Environment of Global Business 218
Ch. 8 The Cultural Environment 256
Ch. 9 Organization, Management, and Control of Global Operations 286
Cases Part Three
Pt. 4 Global Marketing
Ch. 10 Global Business and Marketing Research 346
Ch. 11 Global Business Entry 382
Ch. 12 The Marketing Mix for Products and Services 416
Ch. 13 Physical Distribution 456
Cases Part Four
Pt. 5 International Finance and the Future
Ch. 14 International Finance 516
Ch. 15 The Future 552
English Glossary 585
Spanish Glossary 593
Credits 600
Name Index 601
Subject Index 604
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