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Global Business Today, Postscript 2003 with CD, Map, and PowerWeb / Edition 2

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More About This Textbook

Overview

Global Business Today has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business – emphasizing the environmental factors, with less coverage of operations.

Charles Hill is renowned for his attention to research trends and that is evident in GBT through a variety of real world examples and cases from small, medium, and large companies throughout the world.

2003 Postscript -. 32 pages make up this postscript edition. In this postscript, we review some important developments that have occurred since the manuscript for the second edition of this book was sent to the publishers, and we discuss the implications of these developments for international business.

One development has been the continuing globalization of the world economy. Here we update the statistics contained in this book and look at the 2001 slowdown in the rate of economic growth across the three major economics of the world-the United States, Japan and the European Union. The FDI is revisited and as well. A second important development has been the growing tide of protests against globalization. Here we review the reasons for the protests and discuss their implications. Another important development was the formal adoption of euro notes and coins by 12 nations of the European Union on January 1st, 2002. In this postscript edition, the progress of the euro to date is examined. The postscriptcloses with a review of the economic and political achievements of the twentieth century and a discussion of the outlook for the early years of the twenty first century.

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Product Details

  • ISBN-13: 9780072829402
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 7/15/2002
  • Edition description: Older Edition
  • Edition number: 2
  • Product dimensions: 8.00 (w) x 9.96 (h) x 0.85 (d)

Table of Contents

Part I: GLOBALIZATION


Chapter 1: Globalization
Part II: COUNTRY DIFFERENCES
Chapter 2: Country Differences in Political Economy
Chapter 3: Differences in Culture
Part III: CROSS-BORDER TRADE AND INVESTMENT
Chapter 4: International Trade Theory
Chapter 5: The Political Economy of International Trade
Chapter 6: Foreign Direct Investment
Chapter 7: Regional Economic Integration
PART IV: GLOBAL MONEY SYSTEM
Chapter 8: The Foreign Exchange Market
Chapter 9: The Global Monetary System
PART V: COMPETING IN A GLOBAL MARKETPLACE
Chapter 10: Global Strategy
Chapter 11: Entering Foreign Markets
Chapter 12: Global Marketing and Product Development
Chapter 13: Global Operations Management
Chapter 14: Global Human Resources Management
Notes
Glossary
Index

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