Global Challenges in Responsible Business

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Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

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Product Details

Meet the Author

N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.

C. B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin.

David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business, University of California, Berkeley.

David I. Levine is the Eugene E. and Catherine M. Trefethen Professor of Business Administration at the Haas School of Business, University of California, Berkeley.

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Table of Contents

List of Figures

List of Tables

List of contributors


Introduction: Corporate responsibility and global business David I. Levine Levine, David I. 1

Part I Embedding corporate responsibility 11

1 A corporate social responsibility-corporate financial performance behavioural model for employees Valerie Swaen Swaen, Valerie 13

2 The integrative benefits of social alliances: balancing, building and bridging Minette E. Drumwright Drumwright, Minette E. 49

3 Integrating corporate citizenship: leading from the middle Julie Manga Manga, Julie 78

4 CSR in search of a management model: a case of marginalization of a CSR initiative Aurellen Acquier Acquier, Aurellen 107

Part II Marketing and corporate responsibility 133

5 Global segments of socially conscious consumers: do they exist? Jordan J. Louviere Louviere, Jordan J. 135

6 Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA Adam Lindgreen Lindgreen, Adam 161

7 The relationship between corporate responsibility and brand loyalty in retailing: the mediating role of trust Antonio Tencati Tencati, Antonio 191

Part III Corporate responsibility and developing countries 215

8 Stretching corporate social responsibility upstream: improving sustainability in global supply chains Aad Van Tilburg Van Tilburg, Aad 217

9 Breaking new ground: the emerging frontier of CSR in the extractive sector Brooke Barton Barton, Brooke 241

10 Overcoming rural distribution challenges at the bottom of the pyramid N. Craig Smith Smith, N. Craig 268

Index 303

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