Global Challenges in Responsible Business

by N. Craig Smith, C. B. Bhattacharya, David Vogel, David I. Levine

Overview

Corporate responsibility has gone global. It has secured the attention of business leaders, governments and NGOs to an unprecedented extent. Increasingly, it is argued that business must play a constructive role in addressing massive global challenges. Business is not responsible for causing most of the problems associated with, for example, extreme poverty and hunger, child mortality and HIV/AIDS. However, it is often claimed that business has a responsibility to help ameliorate many of these problems and, indeed, it may be the only institution capable of effectively addressing some of them. Global Challenges in Responsible Business addresses the implications for business of corporate responsibility in the context of globalization and the social and environmental problems we face today. Featuring research from Europe, North America, Asia and Africa, it focuses on three major themes: embedding corporate responsibility, corporate responsibility and marketing, and corporate responsibility in developing countries.

Product Details

ISBN-13:	9780521515986
Publisher:	Cambridge University Press
Publication date:	07/29/2010
Series:	Cambridge Companions to Management
Pages:	332
Product dimensions:	6.00(w) x 9.00(h) x 0.80(d)

About the Author

N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD, France.

C. B. Bhattacharya is the E.ON Chair Professor in Corporate Responsibility at the European School of Management and Technology, Berlin.

David Vogel is the Solomon Lee Professor of Business Ethics at the Haas School of Business, University of California, Berkeley.

David I. Levine is the Eugene E. and Catherine M. Trefethen Professor of Business Administration at the Haas School of Business, University of California, Berkeley.

Table of Contents

List of figures; List of tables; List of contributors; Foreword; Introduction: corporate responsibility and global business N. Craig Smith, C. B. Bhattacharya, David Vogel and David Levine; Part I. Embedding Corporate Responsibility: 1. A corporate social responsibility - corporate financial performance behavioural model for employees Jean-Pascal Gond, Assâad El Akremi, Jacques Igalens and Valérie Swaen; 2. The integrative benefits of social alliances: balancing, building, and bridging Ida E. Berger, Peggy H. Cunningham and Minette E. Drumwright; 3. Integrating corporate citizenship: leading from the middle Philip Mirvis and Julie Manga; 4. CSR in search of a management model: a case of marginalization of a CSR initiative Aurélien Acquier; Part II. Marketing and Corporate Responsibility: 5. Global segments of socially conscious consumers: do they exist? Pat Auger, Timothy M. Devinney and Jordan J. Louviere; 6. Impact of CSR commitments and CSR communication on diverse stakeholders: the case of IKEA François Maon, Valérie Swaen and Adam Lindgreen; 7. The relationship between corporate responsibility and brand loyalty in retailing: the mediation role of trust Francesco Perrini, Sandro Castaldo, Nicola Misani and Antonio Tencati; Part III. Corporate Responsibility and Developing Countries: 8. Stretching corporate social responsibility upstream: improving sustainability in global supply chains Emma Kambewa, Paul Ingenbleek and Aad van Tilburg; 9. Breaking new ground: the emerging frontier of CSR in the extractive sector V. Kasturi Rangan and Brooke Barton; 10. Overcoming rural distribution challenges at the bottom of the pyramid Sushil Vachani and N. Craig Smith; Index.