Global Communication 2e / Edition 2

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Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media. This newly revised edition provides updates for all developments in media since 2002 most substantially for the war on terrorism, the Afghanistan and Iraq wars, Al Jazeera, and Arabic media systems.
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Editorial Reviews

From the Publisher
"College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, and Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo

“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

“This text can challenge the most adept savvy student. The text effectively fills the gaps and brings companion older texts on international communication up to date.”
L. Simone Byrd
Trinity University, Washington D.C.

"A must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future." George Barnett, SUNY-Buffalo

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Product Details

  • ISBN-13: 9781405134279
  • Publisher: Wiley
  • Publication date: 9/28/2005
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 376
  • Product dimensions: 0.78 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Thomas L. McPhail is Professor of Media Studies at the University of Missouri. He is the author of Electronic Colonialism: The Future of International Broadcasting and Communication (1987).
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Table of Contents

1 Global communication 1
2 Development research traditions and global communication 39
3 American multimedia giants 59
4 Non-US stakeholders of global communications systems 95
5 Global issues, music, and MTV 120
6 CNN international : role, impact, and global competitors 142
7 The roles of global news agencies 175
8 Media in the Middle East and North Africa 192
9 The role of global advertising 226
10 The message : the role of international organizations 241
11 The medium : global technologies and organizations 268
12 The Internet : the new frontier 290
13 Summary and conclusions 316
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