Global Communication 2e / Edition 2

Paperback (Print)
Buy New
Buy New from BN.com
$50.35
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Paperback)
  • All (16) from $1.99   
  • New (3) from $45.00   
  • Used (13) from $1.99   

Overview

Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media. This newly revised edition provides updates for all developments in media since 2002 most substantially for the war on terrorism, the Afghanistan and Iraq wars, Al Jazeera, and Arabic media systems.
Read More Show Less

Editorial Reviews

From the Publisher
"College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, and Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo

“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

“This text can challenge the most adept savvy student. The text effectively fills the gaps and brings companion older texts on international communication up to date.”
L. Simone Byrd
Trinity University, Washington D.C.

"A must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future." George Barnett, SUNY-Buffalo

Read More Show Less

Product Details

  • ISBN-13: 9781405134279
  • Publisher: Wiley
  • Publication date: 9/28/2005
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 376
  • Product dimensions: 0.78 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Thomas L. McPhail is Professor of Media Studies at the University of Missouri. He is the author of Electronic Colonialism: The Future of International Broadcasting and Communication (1987).
Read More Show Less

Table of Contents

1 Global communication 1
2 Development research traditions and global communication 39
3 American multimedia giants 59
4 Non-US stakeholders of global communications systems 95
5 Global issues, music, and MTV 120
6 CNN international : role, impact, and global competitors 142
7 The roles of global news agencies 175
8 Media in the Middle East and North Africa 192
9 The role of global advertising 226
10 The message : the role of international organizations 241
11 The medium : global technologies and organizations 268
12 The Internet : the new frontier 290
13 Summary and conclusions 316
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)