Global Communication: Theories, Stakeholders, and Trends / Edition 3

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Global Communication is the definitive text on multinational communication and media conglomerates and explores how global media, particularly CNN, the BBC, Euronews, and Al-Jazeera, influence audiences and policymakers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. His thoroughly revised new edition identifies the major trends currently influencing global communication and media and examines structural issues using world system theory and electronic colonialism theory.

With four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, the third edition of this major text provides fresh insights into global communication and media and includes discussions of Google, social networking, blogging, and the issues framing the global war on terrorism.

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What People Are Saying

From the Publisher
Praise for the second edition:
"Thomas L. McPhail's Global Communicatons offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review

“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo

“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin

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Product Details

  • ISBN-13: 9781444330304
  • Publisher: Wiley
  • Publication date: 3/16/2010
  • Series: Wiley Desktop Editions Series
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 416
  • Sales rank: 1,220,583
  • Product dimensions: 6.50 (w) x 9.60 (h) x 0.90 (d)

Meet the Author

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.

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Table of Contents

List of Figures and Tables vii

Notes on Contributors ix

Preface xi

1 Global Communication: Background 1

2 Development Research Traditions and Global Communication 39

3 The Message: The Role of International Organizations 59

4 Public Diplomacy: New Dimensions and Implications Nancy Snow 84

5 The Medium: Global Technologies and Organizations 103

6 Internet: The Evolving Frontier 124

7 American Multimedia Conglomerates 148

8 Non-US Stakeholders of Multimedia Conglomerates 186

9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape Alexa Robertson 205

10 Global Issues, Music, and MTV 223

11 CNN: International Role, Impact, and Global Competitors 243

12 The Roles of Global News Agencies 274

13 Arab Media and the Al-Jazeera Effect Lawrence Pintak 290

14 Media Globalization in Asia Junhao Hong 305

15 The Role of Global Advertising 335

16 Summary and Conclusions 349

Select Bibliography 369

Index 382

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  • Anonymous

    Posted April 20, 2014

    I had to read this book as a textbook for a class. To be blunt,

    I had to read this book as a textbook for a class. To be blunt, the textbook was the most terrible, poorly authored and edited, and unprofessional textbook I have ever been forced to read. To calm my frustrations while reading the textbook, I listed problems with the textbook as I read. Here are a few of them, in no particular order, summarized and with commentary.

    --Poor grammar/punctuation/run-on sentences: This textbook had a plethora of grammatical and other errors that greatly hindered my comprehension of the material. Every single chapter had numerous errors that made it very hard for me to read the textbook and understand the material. Some examples include: missing periods (and a new sentence had definitely begun--had it not, it would have been a run on The sentence would have looked like this.); "glocalization" instead of globalization and other various typos; improper use of words, such as "forge" on page 207; and various other errors, such as having two words that meant the same thing next to each other, but did not make sense in context--kind of like writing typing like this. It was as if there was no editor, and this was a very rough draft of the book.

    --An absurd amount of abbreviations: I understand that many organizations to which the book referred had abbreviations to go along with them, but many of them were spelled out only once, and then brought back up again later in the book. Oftentimes they weren't spelled out at all, and left as abbreviations. This made it very hard to understand what was being discussed and hindered my ability to follow easily. 

    --Lots of material was nonspecific: The book often had vague sentences/paragraphs in it that meant nothing. For instance, "There has been a deficit between the US and EU." A deficit of what, between whom (the government?), and when? Many questions of mine were left unanswered due to this vague writing style. Also in the textbook: "It amplified it." I had no idea to what each "it" referred.

    --Rambling: all the authors involved in this book rambled without reason. A great deal of content is irrelevant. With that, paragraphs jumped from topic to topic within paragraphs, seemingly without reason.

    --Repetition: all of the authors repeated themselves numerous times. I understand repeating for emphasis, but the amount the authors repeated themselves was ridiculous and unnecessary. 

    --Very few citations: Evidence is often uncited in this book, though there are a handful of in-text citations and always a Works Cited at the end of the chapter. I don't understand why some information is specifically cited, but the rest only is referenced on the Works Cited page. Furthermore, authors seldom introduced who a scholar was before referencing them. As a reader, it was very hard for me to find what they were writing to be credible, if I have no idea what the credentials of the person who they referenced are. 

    --Politically-slanted: Much of the content in this book is politically slanted towards the democratic party. While I am a democrat, I found this inappropriate to be included in a textbook. 

    --Outdated/inconsistent dates: though this book was updated in 2010, a ridiculous amount of the information in this book is outdated and not chronological. For instance: the USIA was referenced as the public diplomacy department for the US. This has not existed since 1999. There is no reason the USIA should be noted in the textbook as the current department of public diplomacy. Furthermore, dates were often inconsistent in the textbook--one page, for instance, said an event happened in 2003, the next page said it happened in 2004. Also something to note is that nearly all events are related to the end of the Cold War. This is extremely outdated, especially seeing as the book was updated in 2010, nearly twenty years after the Cold War ended. While I understand that the Cold War had many effects on global communications, I feel that global communications has such a quick rate of change, that the Cold War is inappropriate to reference. Statistics are also often from the 1960s in this textbook. This too is inappropriate, seeing as the book was updated in 2010.

    --Other wrong material: This book was littered with wrong information and words that were not words, such as "twittering," when in actuality the word is "tweeting." I would expect this mistake from a 75 year old, not a Mass Communications textbook, which should be very in tune with terminology like this.

    --Other irritating habits: This book is full of irritating habits that made the textbook frustrating to read. A few select habits include: listing nearly everything in 3's (I'm sure there were more or fewer than three reasons for some events and concepts); often saying something "can be summarized"; using "basically" often; not explaining why something is "worth noting"; and saying "first," but never going onto "second."

    Overall, this book was extremely frustrating and tiresome to read. Much of what I learned is outdated, irrelevant, or plainly wrong. Because of this, I had a very hard time with the course and did not enjoy it, in the least. With that, I do NOT recommend this book.

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