Global Competitive Strategy / Edition 1

Global Competitive Strategy / Edition 1

by Daniel F. Spulber
     
 

Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.See more details below

Overview

Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.

Product Details

ISBN-13:
9780521880817
Publisher:
Cambridge University Press
Publication date:
07/31/2007
Edition description:
New Edition
Pages:
306
Product dimensions:
6.85(w) x 9.72(h) x 0.75(d)

Table of Contents

List of figures; List of tables; Preface; Acknowledgements; Introduction: the global challenge; 1. The global mosaic; 2. Global strategic analysis; 3. Global competitive advantage; 4. Global competitive strategy; 5. Global investment strategy: choosing the best mix of transactions and investment; 6. The global business organization; 7. Lenovo: entering global competition; 8. Cemex: making global markets; 9. Dairy farm: regional retail strategy; 10. Danone: organizing for global competition; Conclusion.

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