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Global Contexts offers a series of case studies about real and fictitious situations that allows readers to understand the issues surrounding international and cross-cultural technical communication. Cases are individually authored and have been created by many of the leading authorities in the field of international technical communication. The book is intended to help understand the context of and issues involved in writing for international audiences as it has become increasingly common in the evolving global marketplace to address such audiences, especially in technical fields. For anyone technical communication.
Deborah S. Bosley, University of North Carolina at Charlotte, Introduction: Welcome to the New Global Village: Our Changing Global Worldview.
1.Sam Dragga, Texas Tech University, A Visit to the Forbidden City: A Sign of the Times.
2.Craig J. Hansen, Metropolitan State University, Multilevel Challenges for Technical Documentation: Encountering Chinese Culture.
3.Emily A. Thrush, University of Memphis, High-Context and Low-Context Cultures: How Much Communication Is Too Much?
4.Boyd H. Davis, University of North Carolina at Charlotte; Jeutonne Brewer, University of North Carolina at Greensboro; Ye-Ling Chang, National Kaohsiung Normal University; Usage as an Interactive Strategy for International Team-Building: The Never-Ending Story.
5.Jayne A. Moneysmith, Kent State University at Stark, Resolving Cultural Misunderstandings in Crisis Situations: The Case of the Inexperienced Entrepreneurs.
6.Bruce Maylath, University of Wisconsin at Stout, Translating User Manuals: A Surgical Equipment Company's “Quick Cut.”
7.Barry L. Thatcher, Ohio University, Adapting to South American Communication Patterns: Odyssey's Proposal to Remedy Inconsistent Car Sales.
8.Roger Baumgarte, Winthrop University; Phillippe Blanchard, France; Cultural Issues in Corporate Hierarchies: Keeping Your Distance Isn't That Simple.
9.Thomas F. Lannin, CyberInstittue Inc., A Venture between American Academe and Corporate Malaysia: The CyberUniversity Blues.
10.Elizabeth M. Lynn, Kettering University, Human Error, Communication Failures, and the Sinking of the M/S Estonia: A Recipe for Disaster.
11.Linda Driskill, Rice University; Frank Driskill, Brown and Root Energy Services; Risk-Based Design in a Pipeline Engineering Project for Columbia: “First Do No Harm.”
12.Nancy L. Hoft, Michigan Technological University, Communicating the Risks of Natural Hazards: The World-At-Large Is at Stake.
List of Contributors.