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Global Diversity: How to Win Winning Customers and Engaging Employees within World Markets
     

Global Diversity: How to Win Winning Customers and Engaging Employees within World Markets

by Ernest Gundling, Anita Zanchettin
 

Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and

Overview

Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S.

Product Details

ISBN-13:
9781904838098
Publisher:
Nicholas Brealey Publishing
Publication date:
09/28/2006
Pages:
344
Product dimensions:
6.49(w) x 9.31(h) x 1.11(d)

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