Global Dreams: Imperial Corporations and the New World Order

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From Richard J. Barnet, coauthor of the groundbreaking bestseller Global Reach, and John Cavanagh comes an authoritative portrait of global corporations as they have evolved over the last twenty years - replacing national power; controlling the flow of money, goods, and information across the world; and dominating the fate of the world's economy and people. On the threshold of a new century, the world is shrinking fast, but it is not coming together. Global Dreams explores the many different ways in which the ...
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Overview

From Richard J. Barnet, coauthor of the groundbreaking bestseller Global Reach, and John Cavanagh comes an authoritative portrait of global corporations as they have evolved over the last twenty years - replacing national power; controlling the flow of money, goods, and information across the world; and dominating the fate of the world's economy and people. On the threshold of a new century, the world is shrinking fast, but it is not coming together. Global Dreams explores the many different ways in which the global economy shapes our lives, changing politics, work, and families in the United States and throughout the world, including: How the integrated global production system is creating a job crisis that affects every American; how a few corporations, thanks to their control of earth-spanning technologies, control a global commercial culture that can penetrate any village or neighborhood; how the clash of global commercial culture and traditional societies is unleashing fundamentalist backlash and political conflict; how great corporations have become less and less accountable to public authorities everywhere, and what this means for the environment job opportunities, and our economic future; how "globalization," the business buzzword of the decade, is creating not a global village but a divided planet in the grip of global gridlock. With major profiles of five of these corporations based on hundreds of interviews on four continents, Richard J. Barnet and John Cavanagh reveal how a few hundred companies with worldwide connections dominate the four intersecting webs of global commercial activity that make up the new world economy. In the Global Cultural Bazaar the focus is on Sony and Bertelsmann as they compete with Philips, Time Warner, Matsushita, Disney, and the other giants in the global market for education and entertainment. In the Global Shopping Mall, the frontrunner is Philip Morris against RJR Nabisco, Nestle, Sara Lee, and H. J. Heinz in the batt

An authoritative portrait of the global corporations as they have evolved--replacing national power; controlling the world's money, assets, goods, and information; and dominating the fate of the world's economy and people. Barnet is the co-author of Global Reach.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Barnett ( Global Reach ) and Cavanagh, a Fellow at the Washington, D.C., Institute for Policy Studies, start off slowly in criticizing the power of worldwide conglomerates, but they pick up speed as the book progresses. They focus on five corporations as the basis for analyzing five industries. Thus Bertelsmann and Sony are the case studies of publishing and the media and their impact on global culture; Ford, of manufacturing and workplace issues; Philip Morris, of the food business and global market; and Citicorp, of the world financial and banking system. The authors are not especially critical of the five companies profiled. Nevertheless, they effectively make their point that various forces led by technology have created a global system that is largely ungoverned and unregulated by nation-states, resulting in negative implications for most of the world's population. While eliminating jobs and cutting other costs may provide short-term gains, those policies will have negative long-term consequences even for the global giants themselves as fewer people will have the money to afford the products that are produced. (Feb.)
Library Journal
Barnet and Cavanagh, both authors of books on world economics, potently expound on multinational corporations and the ``globalization'' phenomenon. They explain how a handful of giant corporations have increased the scale and sophistication of their operations and consequently have globally accelerated cultural and economic integrating processes. The innovative aspect of this book is the way it masterfully organizes commercial activities into four ``global webs.'' It then presents profiles of five of the driving pioneers of such webs, namely Sony, Bertelsmann, Philip Morris, Ford, and Citibank. The authors parallel these cases with critical analysis showing the weakening of international relations, particularly among industrial nations. The authors conclude that though there is room for a ``global village,'' there is yet no authority that can deal with the evolving global responsibility and its new challenges. Recommended for both public and academic libraries. --Ali D. Abdulla, East Carolina Univ., Greenville, N.C.
Barbara Jacobs
A sobering, well-researched, elegantly written "think tank in print" about what globalization truly means. Unfortunately, corporations and their executives, to whom this book is directed, will most likely not heed the authors' gentle warnings. For, after all, the rush of big business and governments to garner international impact is, at its core, unresponsive to the needs of humanity, say "Global Research" author Barnet and scholar/fellow Cavanagh. By profiling five multinational players in detail (Ford, Philip Morris, Sony, Bertelsmann, and Citibank) and scores of others in less detail, they show how "one voice" in entertainment/culture, in working, and in finance leaves little room to explore the welfare of humankind. What will happen when, for example, jobs continue to disappear and infrastructures to crumble?
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Product Details

  • ISBN-13: 9780671633776
  • Publisher: Simon & Schuster
  • Publication date: 2/11/1994
  • Pages: 480
  • Product dimensions: 6.53 (w) x 9.56 (h) x 1.47 (d)

Table of Contents

Introduction: The Age of Globalization 13
Pt. 1 Global Images, Global Beat 23
1 Global Dreams 25
2 The Technology of Pleasure 42
3 A Small Town Global Giant 68
4 Of the Making of Books 90
5 If Music Be the Food of Love 112
6 Global Entertainment and Local Taste 137
Pt. 2 The Global Shopping Mall 161
1 The Global Customer 163
2 Marlboro Country 184
3 The Global Grocer 208
4 A Matter of Taste 233
Pt. 3 The Global Workplace 257
1 Mass Production in Postmodern Times 259
2 The New Division of Labor and the Global Job Crisis 283
3 The Transformed Workplace 310
4 Politics, Markets, and Jobs 339
Pt. 4 Global Money 359
1 Bankers in a World of Debt 361
2 Money Without a Home 385
3 Global Finance and America's Banking Crisis 403
Conclusion: Global Thinking in a Disorderly World 419
Notes 431
Selected Bibliography 459
Index 466
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