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Global Electronic Commerce: Theory and Case Studies / Edition 1

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Over the past two decades, businesses in virtually every sector of the world economy have benefited from the technologies of electronic commerce—the automation of commercial transactions using computer and communications technologies. Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology—attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionize the selling and delivery of their products and services.

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What People Are Saying

From the Publisher
"At a time when ecommerce hype too often obscures the real issues faced bymanagers, Westland and Clark deliver a rare combination of rigor andrelevance.

University students and thoughtful managers will benefit fromtheir insights,analysis and examples." Prof. Erik Brynjolfsson , Co-Director of the MIT Center for eBusiness

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Product Details

  • ISBN-13: 9780262232050
  • Publisher: MIT Press
  • Publication date: 12/20/1999
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 541
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.75 (d)

Table of Contents

1 Introduction to Electronic Commerce
The Foundations of Electronic Commerce
Electronic Commerce Infrastructure
Electronic Markets
Electronic Commerce Supporting Functions
Electronic Commerce Opportunities: Today and Tomorrow
2 Information Technology in the PostIndustrial
Digital Railroads
Channels and Intermediaries
Electronic Channels
Case Studies
Andersen Consulting: The Asia Intranet Opportunity,
Peter Lovelock and and Theodore H. Clark
3 Redefining the Geography of Space, Time, and Money
The Hard Middle
The Problem with Innovation
Jobs and the Internet
Recommended Reading
Case Studies
Financial Times Syndication Services: Making Money on the
Web, Peter Lovelock and Theodore H. Clark
Security First Network Bank: The World's First Internet Bank,, Theodore H.
Clark and John J. Sviokla

Global Electronics Manufacturing (HK) Ltd., Theodore H. Clark
and Alvin Chu

4 Supply Chain Management and Information Alliances
Transforming the Value Chain Using Information Technology
Strategic IT and the Value Chain beyond the Firm
The Beer Game and the Value of Information
Benefits and Challenges of Sharing Information
Interorganizational Systems and BPR
Developing and Maintaining IOS Partnerships
Wholesale Electronic Commerce: IOS and the Internet
Case Studies
H. E. Butt Grocery Company: A Leader in ECR Implementation,
Theodore H. Clark, David C. Croson, James L. McKenney, and Richard
L. Nolan

Proctor & Gamble: Improving Consumer Value through Process Redesign,
TheodoreH. Clark and James L. McKenney
5 Telecommunications Infrastructure in Transition
Telecommunications Technology
Communications Media and Bandwidth
Telecommunications for Voice and Modems
ISDN and PacketSwitched Services
Synchronous and Asynchronous Transmission
Declining Costs of Digital Communications
The Rise of Computer Networks
The World Wide Web
Case Studies
China's Golden Projects: Reengineering the National
Economy, Pater Lovelock, Ben A. Petrazzini, Theodore H. Clark, and
John J. Sviokla

Philippines Telephone and Telegraph, J. Christopher Westland
6 Access to Electronic Commerce Services
The Roots of Electronic Commerce
The Internet
ISP Business Models
Case Studies
Asia Online: The Online Service for Asia, Theodore H. Clark
China Internet Corporation:, Theodore
H. Clark and John J. Sviokla

Hong Kong SuperNet, Theodore H. Clark and Sarah Cook
7 Electronic Auctions and Intermediaries
Market Models
Internet Auctions
Case Studies
EXperiences with Electronic Auctions in the Dutch Flower
Industry, Eric van Heck and Pieter M. Ribbers
E*Trade Securities, Inc., Rajiv Lai
8 Electronic Financial Markets
Financial Markets: First Movers in Electronic Commerce
Matching and Price Discovery
Case Studies
OnLine Trading at the Shanghai Stock EXchange, J. Christopher

The Moscow Stock EXchange, Martin Mendelson and J. Christopher

Electronic Securities Trading at the Bolsa de Comercio de Santiago,
J. Christopher Westland
9 Digital Storefronts
Digital Storefronts on the Web
Search Engines The Web as an Advertising and Marketing Channel
Internet Dynamics
10 Secure Digital Payments
The Origin and Development of Cash
The Resurgence of Barter
Authentication of ECommerce Payments
Identification of Individuals
Encryption and Password Controls
Case Studies
MondeX Electronic Cash in Hong Kong, J. Christopher Westland
Access Security at McDonnell Douglas Aerospace Information Services,
J. Christopher Westland
11 Logistics and Service Opportunities and Issues
Competitive Advantage Using Logistics and Information Technology
Outsourced Logistics in the Supply Chain
Outsourced Logistics and Electronic Commerce for Physical Goods
Geographic Information Services and Logistics
The Internet and the Future of Logistics
Case Studies
Consolidated Freightways: The OnBoard Computer Project,
Theodore H. Clark and James L. McKenney
12 Successful ECommerce
Redefining the Marginal Cost/Marginal Revenue Equation
Turnkey ECommerce and Site Management
Digital Storefronts
Another Network
From Hobby to Business
Information Retailers
Reintermediation: Travel Agents' Revenge
Where Multimedia Fails
Personalizing the Retail Cyberstore
Simple Auctions with RealTime Price Quotes
DoubleAuction Markets for Securities
Design Assistance
Supply Chain Management
Consumer Durables
The Font of Future Wealth
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