Global Firms and Emerging Markets in an Age of Anxiety

Overview

The terrorist attacks of September 11, 2001, ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike. For another, understanding shifting geopolitical conditions in the developing world has become more crucial than ever to grasp if the world's multinationals?whether of American, British, ...

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Overview

The terrorist attacks of September 11, 2001, ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike. For another, understanding shifting geopolitical conditions in the developing world has become more crucial than ever to grasp if the world's multinationals—whether of American, British, European, or Japanese origin—are to take the best advantage of new market opportunities. These market opportunities are well within the experience range and grasp of the multinational consumer product and industrial firms as well as service enterprises. But the same corporate methodologies that were employed in decades past are unlikely to be sufficient for the age of anxiety that is upon us. The contributions assembled here offer the benefits of the collective wisdom of mature scholars with decades of consulting experience along with fresh ideas and new research hypotheses.

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Product Details

  • ISBN-13: 9781567204216
  • Publisher: Greenwood Publishing Group, Incorporated
  • Publication date: 3/30/2004
  • Pages: 336
  • Product dimensions: 6.30 (w) x 9.30 (h) x 1.30 (d)

Meet the Author

S. BENJAMIN PRASAD is Director of York Research in Mount Pleasant, Michigan, and Professor Emeritus of Management at Ohio University and Central Michigan University. He has taught or conducted scholarly research in Brazil, Canada, Kuwait, Ireland, Japan, Malaysia, Mexico, and the Netherlands during a thirty-year period. The author of dozens of journal articles, he has written five books and edited ten.

PERVEZ N. GHAURI is Professor of International Business at the University of Manchester, Institute of Science and Technology, in Manchester, England.

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Table of Contents

Illustrations
Preface
Ch. 1 On multinationals after 1989 3
Ch. 2 The bald eagle cannot find its way in the rain forest 13
Ch. 3 Challenges for the European auto multinationals 37
Ch. 4 Multinationals and technology development in Latin America and East Asia 61
Ch. 5 Supranational rules on strategy context: Embraer and Brazil's aerospace program 83
Ch. 6 Initial trust of joint venture partners in emerging nations 105
Ch. 7 Family conglomerates : key features relevant to multinationals 121
Ch. 8 International joint venture control : an integrated framework 147
Ch. 9 An analysis of joint venture activities in Southeast Asia 171
Ch. 10 National culture in China and multinationals' performance 195
Ch. 11 Entering emerging markets : ignorance and discovery 207
Ch. 12 Strategies of multinationals in contemporary China 227
Ch. 13 Rethinking MNE-rmerging market relationships : some insights from East Asia 251
Ch. 14 Institutions and market reforms : a logical guide for MNE investments 267
Ch. 15 On economic liberalization in India 285
Ch. 16 A look ahead : multinational enterprise and emerging markets 307
Selected bibliography 311
Index 313
About the editors and contributors 317
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