Global Franchising Operations Management: Cases in International and Emerging Markets Operations

Overview

How to Launch and Run Winning Global Franchise Operations: New Cases and Powerful Lessons from the Field’s #1 Expert

“While much has been published in franchising over the years, this book--for perhaps the first time--recognizes the important role franchising is playing in developing countries and emerging markets around the world. As a franchise consultant for close to 30 years, I found the case studies to be as fascinating as they were informative.”

-Mark C. Siebert, CEO, The ...

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Global Franchising Operations Management: Cases in International and Emerging Markets Operations

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Overview

How to Launch and Run Winning Global Franchise Operations: New Cases and Powerful Lessons from the Field’s #1 Expert

“While much has been published in franchising over the years, this book--for perhaps the first time--recognizes the important role franchising is playing in developing countries and emerging markets around the world. As a franchise consultant for close to 30 years, I found the case studies to be as fascinating as they were informative.”

-Mark C. Siebert, CEO, The iFranchise Group, Inc., www.ifranchisegroup.com

“Groundbreaking, critical information on franchising. A must-read!”

-Dianne H.B. Welsh, Ph.D., Hayes Distinguished Professor of Entrepreneurship, Director of Cross-Disciplinary Programs, The University of North Carolina Greensboro

“Ilan Alon, a superb researcher and scholar on international business and franchising, continues to add significantly to the field in his new publication, Global Franchising Operations Management.”

-Cheryl R. Babcock, CFE, Director, International Institute for Franchise Education (IIFE), H. Wayne Huizenga School of Business & Entrepreneurship; Executive Director, International Society of Franchising

Franchising, already a $740 billion business in the United States, is now experiencing rapid growth worldwide. In this book, the world’s leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging markets and developing countries.

Through multiple case studies, Dr. Ilan Alon and a team of expert contributors offer a panoramic and up-to-date view of franchising around the world. They introduce operations management systems from diverse industries, nations, and regions, presenting both franchisor and franchisee perspectives. The author candidly discusses both successes and failures, identifies key success factors, highlights obstacles, and demonstrates innovative ways to overcome them.

Lessons from these and other pioneers in global franchising:

Ruth’s Chris Steak House

Choosing targets when the stakes are high

The Athlete’s Foot in China

Responding to a fast-shifting marketplace

Marks & Spencer

Using franchising to become a fierce global competitor

San Francisco Coffee House

Bringing American-style franchising to Croatia

Kodak Express

Estimating demand in emerging markets

Sari Organik in Indonesia

Profiting from social entrepreneurship and sustainable farming

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Product Details

  • ISBN-13: 9780132884143
  • Publisher: FT Press
  • Publication date: 4/12/2012
  • Series: FT Press Operations Management Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Ilan Alon, Ph.D., is Cornell Professor of International Business at Rollins College and visiting scholar at Harvard Kennedy School.

Dr. Alon has developed and taught franchising courses in China (Fudan University and China Europe International Business School, CEIBS), Italy (MIB School of Management), Germany (Jacobs University), and India (Integrated Institute for Learning and Management, IILM). He has lectured extensively on franchising in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business.

Dr. Alon consulted USAID on franchising development in emerging markets. In Croatia, he aided in the development of the field of franchising through education to bankers, business consultants, and lawyers and provided support for budding home-grown franchisors. He has also consulted multinational companies, such as Duhan (Croatia) and illy (Italy), to develop their franchising systems.

A prolific author on Global Franchising, Dr. Alon’s books include:

Franchising Globally: Innovation, Learning and Imitation

Service Franchising: A Global Perspective

International Franchising in Industrialized Markets: Western and Northern Europe

International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries

International Franchising in Emerging Markets: China, India, and Other Asian Countries

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America

The Internationalization of US Franchising Systems

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Table of Contents

Chapter 1 Introduction 1

Part I: To Franchise or Not to Franchise
Chapter 2 San Francisco Coffee House: An American Style Franchise in Croatia 19
Ilan Alon, Mirela Alpeza, and Aleksandar Erceg
Chapter 3 Trying To Create a Stir: Opening a Coffee Shop in Korea 35
Gyewan Moon and Allen H. Kupetz
Chapter 4 International Marketing and Franchising at Marks & Spencer 49
Ilan Alon

Part II: In Search of Global Opportunities
Chapter 5 Estimating Demand in Emerging Markets for Kodak Express 75
David M. Currie and Ilan Alon
Chapter 6 Ruth’s Chris Steak House: The High Stakes of International Expansion 87
Allen H. Kupetz and Ilan Alon

Part III: Franchising in Emerging Markets and Developing Countries
Chapter 7 Master International Franchising in China: The Athlete's Foot, Inc. (Part A) 101
Amber Xu and Ilan Alon
Chapter 8 Master International Franchising in China: The Athlete's Foot, Inc. (Part B) 119
Amber Xu and Ilan Alon
Chapter 9 Social Entrepreneurship and Sustainable Farming in Indonesia 125
Ilan Alon and Eve Misati
Chapter 10 Final Reflections and Epilogues 145

Index 185

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