BN.com Gift Guide

Global Franchising Operations Management: Cases in International and Emerging Markets Operations [NOOK Book]

Overview

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and ...

See more details below
Global Franchising Operations Management: Cases in International and Emerging Markets Operations

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$56.99
BN.com price
(Save 43%)$99.99 List Price

Overview

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.

Read More Show Less

Product Details

  • ISBN-13: 9780132884303
  • Publisher: Pearson Education
  • Publication date: 3/26/2012
  • Series: FT Press Operations Management
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • File size: 4 MB

Meet the Author

Ilan Alon, Ph.D., is Cornell Professor of International Business at Rollins College and visiting scholar at Harvard Kennedy School.

Dr. Alon has developed and taught franchising courses in China (Fudan University and China Europe International Business School, CEIBS), Italy (MIB School of Management), Germany (Jacobs University), and India (Integrated Institute for Learning and Management, IILM). He has lectured extensively on franchising in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business.

Dr. Alon consulted USAID on franchising development in emerging markets. In Croatia, he aided in the development of the field of franchising through education to bankers, business consultants, and lawyers and provided support for budding home-grown franchisors. He has also consulted multinational companies, such as Duhan (Croatia) and illy (Italy), to develop their franchising systems.

A prolific author on Global Franchising, Dr. Alon’s books include:

Franchising Globally: Innovation, Learning and Imitation

Service Franchising: A Global Perspective

International Franchising in Industrialized Markets: Western and Northern Europe

International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries

International Franchising in Emerging Markets: China, India, and Other Asian Countries

International Franchising in Emerging Markets: Central and Eastern Europe and Latin America

The Internationalization of US Franchising Systems

Read More Show Less

Table of Contents

Chapter 1 Introduction 1

Part I: To Franchise or Not to Franchise
Chapter 2 San Francisco Coffee House: An American Style Franchise in Croatia 19
Ilan Alon, Mirela Alpeza, and Aleksandar Erceg
Chapter 3 Trying To Create a Stir: Opening a Coffee Shop in Korea 35
Gyewan Moon and Allen H. Kupetz
Chapter 4 International Marketing and Franchising at Marks & Spencer 49
Ilan Alon

Part II: In Search of Global Opportunities
Chapter 5 Estimating Demand in Emerging Markets for Kodak Express 75
David M. Currie and Ilan Alon
Chapter 6 Ruth’s Chris Steak House: The High Stakes of International Expansion 87
Allen H. Kupetz and Ilan Alon

Part III: Franchising in Emerging Markets and Developing Countries
Chapter 7 Master International Franchising in China: The Athlete's Foot, Inc. (Part A) 101
Amber Xu and Ilan Alon
Chapter 8 Master International Franchising in China: The Athlete's Foot, Inc. (Part B) 119
Amber Xu and Ilan Alon
Chapter 9 Social Entrepreneurship and Sustainable Farming in Indonesia 125
Ilan Alon and Eve Misati
Chapter 10 Final Reflections and Epilogues 145

Index 185
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)