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Global Health, Pharmaceutical Industry and BRIC explores the status and future growth of the global pharmaceutical industry and the changing needs of global health. Brazil, Russia, and China combined will be the largest pharmaceutical producer and has the largest pharmaceutical market potential in the world. This book fulfiles the need for a comprehensive book on the role of the global pharmecutical industry in general, and the participation of BRIC in specific to address global health needs.
1 Global health partnerships : an introduction 1
2 The modern pharmaceutical industry : history, current position and challenges 33
3 BRICA in global pharmaceutical provision 81
4 Global health partnerships between multinationals and BRICA : a planting strategy 133