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Why is Hollywood so successful? Overwhelming almost every other national cinema and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems powerful around the globe. This book draws from political economy, cultural studies, and cultural policy analysis to highlight the material factors underlining this apparent artistic success.
This new edition brings the arguments completely up-to-date by taking into consideration important developments such as 9/11, shifts in the exchange rate, transformations in U.S. foreign policy, and significant developments in trade agreements, consumer technology, and ownership regimes. Each chapter has been substantially revised, and major new sections on India and China have been added.
|Note on global Hollywood 2|
|Ch. 1||Globalisation + Hollywood history + cultural imperialism + the GATT and friends = Laissez-Faire Hollywood or state business?||50|
|Ch. 2||The new international division of cultural labour||111|
|Ch. 3||Co-producing Hollywood||173|
|Ch. 4||Hollywood's global rights||213|
|Ch. 5||Getting the audience||259|