Global Hollywood

Global Hollywood

by Toby Miller, Richard Maxwell, John McMurria, Nitin Govil
     
 


Why is Hollywood so successful? Overwhelming almost every other national cinema in its own back yard and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems everywhere all powerful. This book addresses the vacuum left by textual analysis in examining this success. Turning to political economy, cultural studies, and cultural…  See more details below

Overview


Why is Hollywood so successful? Overwhelming almost every other national cinema in its own back yard and virtually extinguishing foreign cinema in the multicultural United States, Hollywood seems everywhere all powerful. This book addresses the vacuum left by textual analysis in examining this success. Turning to political economy, cultural studies, and cultural policy analysis to highlight the material factors underlining this apparent artistic success, Global Hollywood considers such factors as the numerous hidden subsidies to the U.S. film industry and copyright limitations, which prevent the free flow of information. Most of all by relocating cultural production and through its relationship to world markets more generally, contemporary Hollywood has transformed itself to attain ever greater global clout and reach.
The authors also address the key areas of copyright, marketing, distribution, and exhibition that are cornerstones of the global industry apparatus. Challenging the simplicities of the cultural imperialist model and Hollywood's free market rhetoric, this book is the first academic study to retheorize the continued and expanding success of the Hollywood cinema factory.

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Product Details

ISBN-13:
9780851708454
Publisher:
BFI Publishing
Publication date:
08/20/2001
Edition description:
Older Edition
Pages:
340
Product dimensions:
6.13(w) x 9.25(h) x 0.63(d)

Meet the Author

Toby Miller is Professor of Cinema Studies at New York University and the author of Technologies of Truth (1998) and The Avengers (1997). Richard Maxwell is Associate Professor of Media Studies at Queens College, City University of New York and editor of the forthcoming Culture Works: The Political Economy of Culture. Nitin Govil is completing a Ph.D. in Cinema Studies at New York University. John McMurria is also completing a Ph.D. at New York University.

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