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Global Latinas: Latin America's Emerging Multinationals
     

Global Latinas: Latin America's Emerging Multinationals

by L. Casanova
 

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Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

Overview

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

Editorial Reviews

From the Publisher

'We have to start a new discourse, a new dream, in which Latin America overcomes its challenges, and become a leading actor of the economy, the arts and sciences overall. We see Lourdes, not as a researcher or a talented economist. We see in her an unconditional ally of our cause and her work is one of our most powerful weapons.' - Gastón Acurio, Peruvian chef and Ambassador of Peruvian cuisine

'In a conversation held in mid-2003, President Lula said that Latin America could be part of the first-world in the 21st century. After a brief debate we concluded that no first-world country can exist without first-world enterprises and the necessary path to reach progress and a wealthy society come from the process generated by national companies becoming internationally competitive. Professor Lourdes Casanova's work is extremely opportune to serve as a continuous stimulus for the growth and development of Latin America.' - Luiz F. Furlan, Minister of Industry, Development, and Foreign Trade of Brazil, 2003-2007

'Lourdes Casanova compellingly studies several globally competitive firms from Latin America, and how they have influenced their own business environments. Such knowledge of new competitors and collaborators from the emerging markets is a must for all business professionals today.' - Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School,

'When radical change in global governance accords the rightful place at the table to emerging markets, Lourdes Casanova's fluent and intelligent account tells us what we should know about global corporations originating in Latin America. Written by a leading investigator on international business, this account transcends traditional approaches and deals with new visions, branding challenges and corporate citizenship.' - Jacques Marcovitch, Professor and Former President, Universidade de São Paulo, Brazil

'Based on a series of in-depth, vividly presented case studies this book provides a timely examination of a rising breed of multinational companies, the Global Latinas, a sizeable group of corporate giants from Latin America. The book explores the innovative business models adopted by the often charismatic business leaders at the helm of the Global Latinas, and implicitly poses the question whether they represent a unique type of multinational company or "merely" a new force on the international landscape - but with distinctive Latin American characteristics.' - Anne Miroux, Head Investment Analysis Branch, DIAE, UNCTAD

'This book offers new and interesting perspectives on the emergence and impacts of improbable multinationals: those based in Latin America.' - Moisés Naim, Editor in ChiefForeign Policy magazine

'This excellent work gives a fascinating perspective on the rise of Latin American multinationals, their increasingly important role on the global economy and the determining factors of their success.' - Daniel Servitje, Chief Executive Officer, Grupo Bimbo

Product Details

ISBN-13:
9781349305469
Publisher:
Palgrave Macmillan UK
Publication date:
01/14/2014
Series:
INSEAD Business Press Series
Edition description:
1st ed. 2009
Pages:
221
Product dimensions:
6.10(w) x 9.25(h) x (d)

Meet the Author

LOURDES CASANOVA specializes in international business with a focus on Latin America and multinationals from emerging markets. A Fulbright Scholar during 1987-1989, Casanova has a Masters degree from the University of Southern California, USA and a PhD from the University of Barcelona, Spain. She has taught at INSEAD since 1989, was a visiting professor at the University of California at Berkeley from 1996 1999. She is a visiting Faculty at the University of Zurich since 2004 and a consultant of the Inter-American Development Bank since 2001. She has published case studies and articles in journals including Pekin Business review, International Journal of Human Resource Management (2005), Business and Politics (2004) and Foreign Affairs en espaol (2002). Central in her research is the broader question of the future role of Latin America in the global economy: will it become a key player or remain peripheral? Casanova has taught and directed executive programs at INSEAD since 1999 for senior managers from global multinationals. She has also been a consultant of multi-nationals operating in Latin America.

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