Global Manifest Destiny: Growing Your Business in a Borderless Economy

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Overview

Just ten years ago, the chance to become a major player on the world stage was reserved almost exclusively for the most powerful companies in any given industry. Most smaller companies found it too costly and time-consuming to conduct any kind of global business besides exporting. But in today's economy, "going global" is a matter of survival.
In this indispensable road map to becoming a global enterprise, two of the world's leading experts on global business, the international ...
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More About This Book

Overview

Just ten years ago, the chance to become a major player on the world stage was reserved almost exclusively for the most powerful companies in any given industry. Most smaller companies found it too costly and time-consuming to conduct any kind of global business besides exporting. But in today's economy, "going global" is a matter of survival.
In this indispensable road map to becoming a global enterprise, two of the world's leading experts on global business, the international economy, and globalization, John A. Caslione and Andrew R. Thomas, provide the knowledge and expertise companies need to establish a successful worldwide presence.
Global Manifest Destiny shows business leaders how to:
*Integrate a global culture.
*Build worldwide brands compatible with cultural differences.
*Create a global accounts management program.
*Take full advantage of swings in the world's financial markets.
*Optimize potential sources of raw materials, goods, and services worldwide.
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Product Details

  • ISBN-13: 9780793145027
  • Publisher: Kaplan Publishing
  • Publication date: 11/15/2001
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.55 (d)

Table of Contents

1 Global Manifest Destiny 1
2 Global Culture 21
3 Global Marketing 41
4 Global Account Management 59
5 Global Customer Service 83
6 Global E-business 99
7 Global Procurement 129
8 Global Operations 153
9 Global Finance 169
10 Leveraging Global Manifest Destiny 191
App. A Internet Resource Guide 193
App. B Multilateral and Regional Development Banks and Organizations 209
App. C European Offices of Trade and Industry 217
Endnotes 223
Index 225
About the Authors 233
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