The Global Market: Developing a Strategy to Manage Across Borders / Edition 1

Hardcover (Print)
Buy New
Buy New from BN.com
$44.82
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Hardcover)
  • All (17) from $1.99   
  • New (5) from $4.81   
  • Used (12) from $1.99   
Close
Sort by
Page 1 of 2
Showing 1 – 10 of 17 (2 pages)
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$1.99
Seller since 2005

Feedback rating:

(4059)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Jossey-Bass Pub Date: 5/31/2004 Binding: Hardcover Pages: 432.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2006

Feedback rating:

(60164)

Condition: Like New
Book in almost Brand New condition. Experience the best customer care, fast shipping, and a 100% satisfaction guarantee on all orders.

Ships from: Mishawaka, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2006

Feedback rating:

(60164)

Condition: Good
Shows some signs of wear, and may have some markings on the inside. Experience the best customer care, fast shipping, and a 100% satisfaction guarantee on all orders.

Ships from: Mishawaka, IN

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2005

Feedback rating:

(4059)

Condition: Good
first Good [ No Hassle 30 Day Returns ] [ Edition: first ] Publisher: Jossey-Bass Pub Date: 5/31/2004 Binding: Hardcover Pages: 432.

Ships from: College Park, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(7589)

Condition: Very Good
Book has appearance of only minimal use. All pages are undamaged with no significant creases or tears. With pride from Motor City. All books guaranteed. Best Service, Best ... Prices. Read more Show Less

Ships from: Brownstown, MI

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2009

Feedback rating:

(6784)

Condition: Like New
Book appears to be new. Book selection as BIG as Texas.

Ships from: Dallas, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$1.99
Seller since 2010

Feedback rating:

(5611)

Condition: Good
This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books ??? Hot deals from the land of the sun.

Ships from: Phoenix, AZ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$4.81
Seller since 2014

Feedback rating:

(480)

Condition: New
2004 Hardcover New

Ships from: san francisco, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$10.99
Seller since 2014

Feedback rating:

(43)

Condition: Good
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.

Ships from: Fort Mill, SC

Usually ships in 1-2 business days

  • Standard, 48 States
$15.17
Seller since 2014

Feedback rating:

(4)

Condition: Good
2004-05-31 Hardcover Good Expedited shipping is available for this item!

Ships from: Burbank, CA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 2
Showing 1 – 10 of 17 (2 pages)
Close
Sort by

Overview

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Read More Show Less

Product Details

  • ISBN-13: 9780787968571
  • Publisher: Wiley
  • Publication date: 5/31/2004
  • Series: Wiley Desktop Editions Series
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 432
  • Product dimensions: 6.26 (w) x 9.11 (h) x 1.30 (d)

Meet the Author

John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Quelch is the author or coauthor of sixteen books.

Rohit Deshpandeé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.

Read More Show Less

Table of Contents

Introduction.

Part One: Developing the Global Mind-Set.

1. Theodore Levitt’s “The Globalization of Markets”: An Evaluation After Two Decades (Richard S. Tedlow, Rawi Abdelal).

2. “The Globalization of Markets”: A Retrospective with Theodore Levitt (Stephen A. Greyser).

3. “The Globalization of Markets” Revisited: Japan After Twenty Years (Hirotaka Takeuchi).

Part Two: Managing the Global Business.

4. Rooting Marketing Strategy in Human Universals (Luc Wathieu, Yu Liu, Gerald Zaltman).

5. Organizing Multinational Companies for Collaborative Advantage (Morten T. Hansen, Nitin Nohria).

Part Three: Managing Global Products.

6. Global Standardization versus Localization: A Case Study and a Model (Pankaj Ghemawat).

7. It’s a Small World After All . . . or Is It? The State of Globalization in the Worldwide Automotive Industry (Nick Scheele).

Part Four: Managing Global Brands.

8. Strategies for Managing Brand and Product in International Markets (Hans-Willi Schroiff, David J. Arnold).

9. Managing the Global Brand: A Typology of Consumer Perceptions (Douglas B. Holt, John A. Quelch, Earl L. Taylor).

Part Five: Managing Global Services.

10. The Globalization of Marketing Services (Martin Sorrell).

11. Cost Economies in the Global Advertising and Marketing Services Business (Alvin J. Silk, Ernst R. Berndt).

Part Six: Managing Global Supply and Distribution.

12. Managing Global Supply Chains (Ananth Raman, Noel Watson).

13. Globalization of Retailing (David E. Bell, Rajiv Lal, Walter Salmon).

Part Seven: Setting the Global Agenda.

14. The Empire Strikes Flak: Powerful Companies and Political Backlash (Daniel Litvin).

15. Globalization and the Poor (V. Kasturi Rangan, Arthur McCaffrey).

Notes and References.

The Authors.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)