Global Marketing Imperative

Global Marketing Imperative

by Michael Czinkota, Michael R. Czinkota, John Tarrant, Ilkka A. Ronkainen
     
 
  • Alerts every business—whether current customers are local, domestic, or international—to the window of opportunity open to those willing to explore global markets
  • Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
  • Shows you how to strike back when world competitors more

Overview

  • Alerts every business—whether current customers are local, domestic, or international—to the window of opportunity open to those willing to explore global markets
  • Brings you quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
  • Shows you how to strike back when world competitors more into your territory and shrink your market
  • Serves as a guide to little-known sources of financing and credit to back your international venture
  • Explains all the strategic alternatives for going global—from exporting and licensing to distributorships and joint ventures
  • Helps you present, promote, and price your products and services to appeal to multiple world markets
  • Introduces you to the mysterious world of countertrade—and shows how successful businesses barter cars for coffee and computers for carpets and turn them into cash
  • Equips you to ride out the risks and reap the rewards of world-class entrepreneurship

Product Details

ISBN-13:
9780844230108
Publisher:
McGraw-Hill Companies, The
Publication date:
01/11/1996
Pages:
304
Product dimensions:
6.00(w) x 8.91(h) x 0.82(d)

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