Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not ...include working access code or dust jacketRead moreShow Less
2008 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include ...any CDs, Infotracs, Access cards or other supplementary material.Read moreShow Less
Ships today or the next business day. Cover and binding maybe well-worn. Text may contain extensive writing/highlightings but is till readable. Easy return if this item does not ...meet your needs. 27-23. Read moreShow Less
Hardcover Good 0073381012 Good condition books may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining. ...Supplemental materials such as CDs, Access Codes, and Course Packs are not guaranteed to be included. Ships fast from Ontario, delivery is between 5-10 business days. Satisfaction guaranteed!Read moreShow Less
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access ...code or dust jacket.Read moreShow Less
Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that “there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.