Global Marketing Management / Edition 4

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This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.
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Product Details

  • ISBN-13: 9780201350623
  • Publisher: Pearson Education
  • Publication date: 11/23/1998
  • Edition description: 4TH, REVISED
  • Edition number: 4
  • Pages: 720
  • Product dimensions: 8.06 (w) x 9.23 (h) x 1.14 (d)

Table of Contents


Case 1: Ingvar Kamproad and IKEA.
Case 2: Komatsu Ltd.: Progect G's and Globalization.
Case 3: Skandia AFS.
Case 4: McKinsey & Co.
Case 5: Bayer AG (A).


Case 1: Bajaj Auto Ltd.
Case 2: Mary Kay Cosmetics: Asian Market Entry.
Case 3: Vietnam: Market Entry Decisions.
Case 4: Air Miles.
Case 5: Orbital Sciences: ORBCOMM.


Case 1: Gallo Rice.
Case 2: Sony Corporation: Car Navigation Systems.
Case 3: AB Sandvik Saws & Tools: The Ergo Strategy.
Case 4: Planet Reebok (A).
Case 5: DHL Worldwide Express.


Case 1: Braas GmbH (A).
Case 2: Koí Holding: Aríelik White Goods.
Case 3: Harlequin Romances-Poland.
Case 4: EMDICO (A).
Case 5: Gillette Indonesia.


Case 1: Loctite Corporation-International Distribution.
Case 2: Pechazur.
Case 3: MasterCard & World Championship Soccer.
Case 4: Jurassic Park.
Case 5: Disney Consumer Products in Lebanon.


Case 1: Global Client Management (A1).
Case 2: Global Client Management (B1).
Case 3: Bausch & Lomb: Regional Organization.
Case 4: Hewlett Packard: European Remarketing Operation.
Case 5: Becton Dickinson: Worldwide Blood Collection Team.
Case 6: ABB's Relay Business: Building and Managing a Global Matrix.


Case 1: Weissberg GmbH.
Case 2: Lexus & the USTR.
Case 3: Astra Sports (A).
Case 4: Astra Sports (B).
Case 5: TRADE'ex: The Stock Exchange of the Computer Industry.

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  • Anonymous

    Posted December 5, 2001

    Expansion Strategy

    Pechazur expansion

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