Global Meetings and Exhibitions / Edition 2

by Carol Krugman, Rudy R. Wright, Rudy Wright

Overview

Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world-class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you need to know, including the skills in multinational operations capabilities and cross-cultural awareness that are critical in today's marketplace.

Product Details

ISBN-13:	9780471699408
Publisher:	Wiley
Publication date:	10/13/2006
Series:	Wiley Event Management Series , #25
Edition description:	Revised Edition
Pages:	288
Product dimensions:	7.60(w) x 9.40(h) x 0.80(d)

About the Author

CAROL KRUGMAN, CMP, CMM, is Director of Client Services for The George P. Johnson Company in North Easton, Massachusetts. Formerly president and CEO of Krugman Group International Inc., a global meeting management company, she is a frequent speaker on international meetings both in the United States and abroad.

RUDY R. WRIGHT, CMP, is a professional event organizer, filmmaker, and author. He is a founding member and past president of Meeting Professionals International. He is the author of The Meeting Spectrum: An Advanced Guide for Meeting Professionals, and has served in editorial capacities for Successful Meetings and Incentive Travel International, Meeting News, The Meeting Professional, and Proceedings of the International Summit on Professional/Association Education.

Read an Excerpt

Click to read or download

Table of Contents

Series Editor Foreword.

Foreword. 

Preface.

Acknowledgements.

Chapter 1. Fundamentals of Meetings, Conventions and Exhibitions.

Chapter 2. Deciding Factors.

Chapter 3. Destination Assessment.

Chapter 4. Organizing and Hosting International Events.

Chapter 5. Managing Currency and Finances.

Chapter 6. Program Planning and Development.

Chapter 7. Cultural Consideration.

Chapter 8. Marketing the Event.

Chapter 9. International Contracts and Legalities.

Chapter 10. Implementing the Meeting Plan.

Chapter 11. Global Exhibitions.

Chapter 12. On-Site Operations.

Chapter 13. Preparing for Travel Abroad.

Chapter 14. Safety and Security.

Chapter 15. Event Technology.

Appendix 1: Major Meeting Industry Associations and Organizations.

Appendix 2: Meeting Software and Services.

Appendix 3 Checklist.

Appendix 4: Criteria for Venue Selection.

Appendix 5: Sample Quiz.

Appendix 6: Program Guidelines for Global Meetings.

Appendix 7: Guidelines for Hosting International Visitors.

Appendix 8:Glossary of International Financial Terms..

Appendix 9: Sample Schedules.

Appendix 10: Budget Worksheet.

Appendix 11: Forms.

Appendix 12: Case Studies.

Index.