GLOBAL (with Printed Access Card) / Edition 2

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Overview

Created through a "student-tested, faculty-approved" review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Introduce students to success in global business today with strategic approach and unique coverage found in *GLOBAL, 2E*. Written by renowned international instructor, author, and consultant Mike Peng, *GLOBAL, 2E* is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact on global business made by Japan's recent "triple" disaster and the escalating violence in Libya. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including South Africa's SABMiller, China's Pearl River, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL, 2E's comprehensive package, including the CourseMate course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

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Editorial Reviews

From the Publisher
"Readability was exceptional. I liked Peng's writing style."

"I find readability, accessibility, and writing style superb."

"Wonderfully written! Good examples, style, easily explained!"

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Product Details

  • ISBN-13: 9781111821753
  • Publisher: Cengage Learning
  • Publication date: 2/9/2012
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 240
  • Sales rank: 57,083
  • Product dimensions: 8.50 (w) x 10.70 (h) x 0.50 (d)

Meet the Author

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business, and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

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Table of Contents

PART I: LAYING FOUNDATIONS. 1. Globalizing Business. 2. Understanding Politics, Laws, & Economics. 3. Emphasizing Cultures, Ethics, & Norms. 4. Leveraging Resources & Capabilities. PART II: ACQUIRING TOOLS. 5. Trading Internationally. 6. Investing Abroad Directly. 7. Dealing with Foreign Exchange. 8. Capitalizing on Global & Regional Integration. PART III: MANAGING AROUND THE WORLD. 9. Growing & Internationalizing the Entrepreneurial Firm. 10. Entering Foreign Markets. 11. Making Alliances & Acquisitions Work. 12. Strategizing, Structuring, & Learning Around the World. 13. Managing Human Resources Globally. 14. Managing Corporate Social Responsibility Globally.

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 24, 2014

    Great book! This textbook is easy to read and follow.

    Great book! This textbook is easy to read and follow.

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