Global Organizations

Global Organizations

by Richard Pettinger
     
 

Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities

Covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility

Examples and lessons from some of the world's most

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Overview

Fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities

Covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility

Examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett

Includes a glossary of key concepts and a comprehensive resources guide

Product Details

ISBN-13:
9781841122373
Publisher:
Wiley
Publication date:
04/03/2002
Series:
Express Exec Series
Pages:
138
Product dimensions:
4.84(w) x 7.01(h) x 0.44(d)

Meet the Author

RICHARD PETTINGER is Lecturer in Management at University College London. He is the author of over thirty books. He continues to consult and work with organizations of all sizes in the commercial, public, privatized and not-for-profit sectors.

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