1. Capitalism and the Making of the Consumer.
Plan of the Book.
Culture and the Construction of the Consumer.
The Construction of the Consumer.
Marketing and Advertising.
The Transformation of Institutions.
The Transformation of Spiritual and Intellectual Values.
Kinderculture in America: The Child as Consumer.
The Role of Children in Capitalism.
The Social Construction of Childhood.
The Appropriation of Childhood, Part I: Baum's Emerald City.
The Appropriation of Childhood, Part II: Walt Disney's World.
2. The Laborer in the Culture of Capitalism.
A Primer on the Essential Economic Elements of Capitalism.
The Baptism of Money.
The Construction and Anatomy of the Working Class.
Characteristics of the Working Class.
The Growth of Overseas Assembly Plants.
The Creation of Free Labor.
The Segmentation of the Workforce.
Control and Discipline.
Resistance and Rebellion.
3. The Rise of the Merchant, Industrialist, and Capital Controller.
The Era of the Global Trader.
A Trader's Tour of the World in 1400.
The Economic Rise of Europe and its Impact on Africa and the Americas.
The Rise of the Trading Companies.
The Era of the Industrialist.
Textiles and the Rise of the Factory System.
The Age of Imperialism.
The Era of the Corporation, the Multilateral Institution, and the Capital Controller.
The Rise of the Corporation.
Bretton Woods and the World Debt.
The Power of Capital Controllers.
4. The Nation-State in the Cultureof Capitalism.
The Origin and History of the State.
The Evolution of the State.
The History and Function of the Nation-State.
Constructing the Nation-State.
Creating the Other.
Language, Bureaucracy, and Education.
Violence and Genocide.
The Future of the Nation-State.
Transnationalism and Migration.
Will Corporations Rule the World?
II. THE GLOBAL IMPACT OF THE CULTURE OF CAPITALISM.
5. The Problem of Population Growth.
The Malthusians versus the Revisionists.
The Case of India and China.
The Issue of Carrying Capacity.
The Ideology of Malthusian Concerns.
Demographic Transition Theory.
A Primer on the Determinants of Population Growth and Decline.
Some Examples of Demographic Change.
Population Growth in the Periphery.
Wealth Flows Theory.
The Social Implications of Wealth Flows Theory.
The Question of Gender and Power.
Problems and Prospects.
6. Hunger, Poverty, and Economic Development.
The Evolution of Food Production: From the Neolithic to the Neocaloric.
From Gathering and Hunting to the Neolithic.
Capitalism and Agriculture.
The Neocaloric and the Green Revolution.
The Politics of Hunger.
The Anatomy of Famine.
The Anatomy of Endemic Hunger.
Economic Development and Solutions to Hunger.
Foreign Aid: The Case of Russia.
Targeting Vulnerable Populations: The Grameen Bank.
7. Environment and Consumption.
The Case of Sugar.
Sugar Origins and Production.
Uses of Sugar.
The Development of the Sugar Complex.
The Expansion of Sugar Consumption.
The Mass Consumption of Sugar.
The Story of Beef.
The Ascendancy of Beef.
The Emergence of the American Beef Industry.
The Internationalization of the Hamburger.
Environmentally Sustainable Cattle Raising.
A Primer on How to Die of an Infectious Disease.
The Relationships between Culture and Disease.
Gathering and Hunting to Early Agriculture.
"Graveyards of Mankind."
Diseases of Environmental Change.
AIDS and the Culture of Capitalism.
How Did the Disease Spread?
Who Gets Infected with AIDS?
Who Gets Blamed?
9. Indigenous People, Ethnic Groups, and the Nation-State.
The Fate of Indigenous Peoples.
Some Characteristics of Indigenous Peoples.
The Process of Ethnocide.
The Guaraní: The Economics of Ethnocide.
History and Background.
Contemporary Development and Guaraní Communities.
Ethnic Violence and the Question of Political Sovereignty.
Genocide in Rwanda.
Rights of Self-Determination.
III. RESISTANCE AND REBELLION.
10. Peasant Protest, Rebellion, and Resistance.
Malaysia and the Weapons of the Weak.
Malaysian Peasants and the Green Revolution.
Obstacles to Resistance.
Protest and Change.
Kikuyu and the Mau Mau Rebellion.
The British in East Africa.
The White Highlands.
The Roots of the Rebellion.
"State of Emergency."
The Oath and the Detention Camps.
The Rebellion in Chiapas.
Poverty and Inequality in Chiapas.
The Rebellion and the Global Economy.
The Revolt and the Reaction of the Mexican Government.
The Future of Peasants.
11. Antisystemic Protest.
Protest as Antisystemic: The Two World Revolutions.
The Revolution of 1848.
The Revolution of 1968.
The Protests of Labor: Coal Miners in Nineteenth-Century Pennsylvania.
The Coal Industry and the Worker's Life.
Worker Resistance and Protest.
Destroying Worker Resistance.
Global Feminist Resistance.
Gender Relations in the Culture of Capitalism.
Strategies of Protest.
Ecological Resistance Movements.
Chipko and the Tragedy of the Commons.
12. Religion and Antisystemic Protest.
Indigenous Religious Movements as Protest.
The Ghost Dance.
The Cargo Cults.
Zionism in South Africa.
The Global Challenge of Antisystemic Religious Protest.
Protestant Fundamentalism in North America.
The Contest between Liberation Theology and Protestant Fundamentalism in Latin America.
The Growth and Development of Liberation Theology.
Growing Opposition to Liberation Theology.
The Growth of the Evangelical Movement in Latin America: The Case of Guatemala.
13. The Construction of the Citizen/Activist.
What Are the Real Dangers?
The GNP and the Construction of the Doctrine of Perpetual Growth.
The Depletion of Natural Capital.
The Depletion of Political Capital.
The Depletion of Social Capital.
Capital and Public Policy.
Constructing the Citizen Activist.
Indices and Goals for Global Well-being.
Some Concrete Policy Recommendations.
Rebuilding and Maintaining Natural Capital.
Rebuilding and Maintaining Political Capital.
Rebuilding and Maintaining Social Capital.
Conclusions: Cosmological and Everyday Choices.