Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

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by Anne F. Kennedy, Kristjan Mar Hauksson
     
 

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Use search to reach all your best customers-worldwide!

Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects-wherever they are!

Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global

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Overview

Use search to reach all your best customers-worldwide!

Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects-wherever they are!

Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!

You'll Learn How To:

Build cost-effective campaigns that leverage commonalities in global search markets

Choose the right search media for each market- including markets Google doesn't dominate

Achieve higher rankings in search engines around the world

Organize effective global pay-per-click campaigns

Search-optimize online PR and other content

Craft mobile sites and apps for international audiences

Use web analytics to track KPIs in multilingual/multicultural campaigns

Find the best non-U.S. information resources for better search marketing

Prepare for the future of global search

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Product Details

ISBN-13:
9780789747884
Publisher:
Que
Publication date:
03/16/2012
Series:
Que Biz-Tech Series
Pages:
312
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

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