Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

( 1 )

Overview

Use search to reach all your best customers-worldwide!

Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects-wherever they are!

Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to ...

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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results

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Overview

Use search to reach all your best customers-worldwide!

Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects-wherever they are!

Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!

You'll Learn How To:

Build cost-effective campaigns that leverage commonalities in global search markets

Choose the right search media for each market- including markets Google doesn't dominate

Achieve higher rankings in search engines around the world

Organize effective global pay-per-click campaigns

Search-optimize online PR and other content

Craft mobile sites and apps for international audiences

Use web analytics to track KPIs in multilingual/multicultural campaigns

Find the best non-U.S. information resources for better search marketing

Prepare for the future of global search

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Product Details

  • ISBN-13: 9780789747884
  • Publisher: Que
  • Publication date: 3/16/2012
  • Series: Que Biz-Tech Series
  • Edition number: 1
  • Pages: 312
  • Sales rank: 1,003,349
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Meet the Author

Anne F. Kennedy, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.

Kristján Már Hauksson has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Hauksson founded Iceland’s SEO/SEM forum and organizes the annual Reykjavik Internet Marketing Conference. He is also a SEMPO board member.

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Table of Contents

1. Introduction: Global Search Marketing Today
2. Winners and Losers in Global Search Engine Marketing
3. Language: Lost in Translation
4. High Rankings in Search Engines around the World
5. Pay-Per-Click: Paid Search Global Campaign Management
6. Optimizing Online Press Releases for Global Search Media
7. Beyond the Browser: Improving Global Search Results Using Social Media
8. Global SEO for Mobile Sites and Apps
9. Mutilingual, Multicultural Web Analytics
10. Summary

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 22, 2013

    This is an excellent book, and a must have for the search market

    This is an excellent book, and a must have for the search marketer or Internet marketer who deals in global search campaigns. It is somewhat surprising to me that something like this hasn't come along until now. Overall, it is a book you will want to keep handy, and in arm's reach for knowing and referring to the nuances of global search engine marketing.

    I particularly like the way that each country has a synopsis and report of the details that are very important to your target audiences in these areas, and could make the difference between capturing a customer, or not.

    I ordered a stack of copies of this book for our teams.

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