Global Strategic Management / Edition 2

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The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text.
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Product Details

  • ISBN-13: 9780230008366
  • Publisher: Palgrave Macmillan
  • Publication date: 1/8/2008
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 384
  • Product dimensions: 7.41 (w) x 9.90 (h) x 1.15 (d)

Meet the Author

PHILLIPPE LASSERRE is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books, including Strategies for Asia Pacific, with Hellmut Schutte (Palgrave Macmillan, 1999).

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Table of Contents

List of figures
List of tables
List of mini-examples
List of abbreviations
Preface and acknowledgements
Introduction 1
Pt. I The process of globalisation
1 Globalisation of markets and competition 9
2 Designing a global strategy 32
3 Designing a global organisation 67
4 Global strategic alliances 97
5 Global mergers and acquisitions 134
6 Assessing countries' attractiveness 156
7 Entry strategies 187
Pt. II Managing globally
8 Global marketing 219
9 Global operations 241
10 Global innovation 263
11 Cross-cultural management 286
12 Global human resource management 309
13 Global financial management 335
Pt. III Broad issues in globalisation
14 Globalisation and the Internet 381
15 The social responsibility of the global firm 397
16 Global trends 423
Index of companies and organisations 447
Index of names 450
Index of subjects 452
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