Global Strategies: Insights from the World's Leading Thinkers

Overview

Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field. Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and ...
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New Book is Brand New in Excellent Condition! ! Hardcover with Dust Jacket. tiny shelf or edge wear to dj. Exactly As Shown in Picture. 243 pages else As Product Details. ... 'Global Strategies: Insights from the World's Leading Thinkers (The Harvard Business Review Book Series) (Hardcover)' ISBN # 0875845614. Ship with Delivery Confirmation. Fast Shipping, Reliable Service, Customer Satisfaction and Money Back Guraranteed! ! Thank You! ! Read more Show Less

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Overview

Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field. Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend toward internationalization continues to accelerate, Global Strategies will be a valuable resource for executives and managers setting their sights on the world.

Global Strategies presents a compelling vision of competitive strategy in an increasingly borderless world. Renowned thinkers--among them Gary Hamel, C.K. Prahalad, Michael Porter, Christopher Bartlett, and Kenichi Ohmae--discuss the myriad aspects of today's global issues, while interviews with executives and profiles of international companies reveal how practitioners are successfully implementing worldwide strategies.

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Editorial Reviews

Booknews
A collection of 14 articles and interviews from the Harvard Business Review. Topics include the strategic intent strategy, the globalization of Europe, economies of scale, the evolving transnational company, and the pitfalls of global marketing. Includes case examples from companies such as Canon, Kodak, Proctor & Gamble, and Siemens. For managers and executives. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Joseph Leonard
As part of an ongoing series dealing with key business topics of current interest, this book contains 14 readings from the "Harvard Business Review". The contributors, including such notables as Michael E. Porter, Kinichi Ohmae, Christopher A. Bartlett, Gary Hamel, and C. K. Prahalad, discuss the myriad aspects of global issues. This reader is appropriately divided into three parts: the global challenge, developing a global strategy, and winning in foreign markets. All but four of the readings come from articles published in the past five years. The volume is well organized with a preface and an afterword, a brief abstract of each reading, and a short biographical sketch of each of the 23 contributing authors and coauthors. This consequential book presents a compelling vision of competitive strategy in an increasingly borderless world. Recommended for a wide audience of practicing executives, consultants, and business academics.
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Product Details

  • ISBN-13: 9780875845616
  • Publisher: Harvard Business Review Press
  • Publication date: 2/29/2000
  • Series: Review Book Series
  • Pages: 272
  • Product dimensions: 6.44 (w) x 9.56 (h) x 1.02 (d)

Table of Contents

Preface
1 Strategic Intent 3
2 How Global Companies Win Out 29
3 The Globalization of Europe: An Interview with Wisse Dekker 47
4 The Right Way to Go Global: An Interview with Whirlpool CEO David Whitwam 57
1 What Is a Global Manager? 77
2 Manufacturing's New Economies of Scale 93
3 Global Logic of Strategic Alliances 109
4 Cooperate to Compete Globally 129
5 Inside Unilever: The Evolving Transnational Company 143
1 Beware the Pitfalls of Global Marketing 157
2 Winging It in Foreign Markets 171
3 Customizing Global Marketing 179
4 Local Memoirs of a Global Manager 197
5 From Complacency to Competitiveness: An Interview with Vitro's Ernesto Martens 211
Afterword: What "Thinking Globally" Really Means 227
About the Contributors 233
Index 237
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