Global Sustainability: 21 Leading CEOs Show How to Do Well by Doing Good

Global Sustainability: 21 Leading CEOs Show How to Do Well by Doing Good

by Mark Lefko
Global Sustainability: 21 Leading CEOs Show How to Do Well by Doing Good

Global Sustainability: 21 Leading CEOs Show How to Do Well by Doing Good

by Mark Lefko


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Smart business leaders care about Sustainability. It’s not just good PR—it’s good business, and a growing number of leading CEOs are embracing it.

Mark Lefko’s Global Sustainability examines this vital subject from the perspective of today’s most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this to be feasible—and sustainable—businesses need to be able to turn a profit. Lefko shares profound insights gleaned from his one-on-one interviews with business leaders of all stripes, from the CEOs of Global Multinationals, Fortune 50 giants to visionaries leading plucky startups. Learn from these CEOs and others: Sir Richard Branson-Virgin Group, Paul Polman-Unilever, Ann Sherry-Carnival Australia, Feike Sijbesma-DSM, David MacLennan-Cargill, Marc Benioff-Salesforce. In exclusive interviews, these 21 leading CEOs explain:

  • How the Global Sustainability movement is shaping the growth of the most profitable companies around the world
  • How your company can participate fully in this movement—and profit from your participation
  • How your guiding ethical principles shape your company’s identity … and why they’re vital to your survival
  • Global Sustainability is about more than just doing good; it’s about doing well by doing good.

    Product Details

    ISBN-13: 9781683501787
    Publisher: Morgan James Publishing
    Publication date: 12/31/2020
    Sold by: Barnes & Noble
    Format: eBook
    Pages: 173
    File size: 3 MB

    About the Author

    Mark Lefko has coached and mentored more than 100 CEOs and company presidents, bringing with him 35 years of real-world C-level business experience. A thought leader in the fields of leadership and sustainability, Lefko is known for his high-energy and insightful speaking engagements. As the Founder and CEO of The Lefko Group, one of the nation's leading facilitation firms for corporate retreats and industry peer groups, he has led countless strategic planning retreats, corporate think tanks, industry roundtables and sustainability peer groups. He has served as a visiting faculty member at the Business School for Entrepreneurs in Kuala Lumpur, where he taught business owners how to increase their company’s market value. His first book, “Unlock the Power of Your Team,” is a guide to building better, more productive business teams. With his second book, Global Sustainability, he aims to inspire executives to rally around the theme of doing well by doing good. He lives in Los Angeles, California. Mark Lefko’s Website:

    Table of Contents

    Acknowledgements ix

    Invitation xii

    Chapter 1 Establish Guiding Principles 1

    Chapter 2 Practice Long-Term Thinking 13

    Chapter 3 Deal Fairly and Ethically with Suppliers, Employees, and Customers 26

    Chapter 4 Be Concerned about Your Employees' Motivation and Well-Being 36

    Chapter 5 Support the Well-Being of the Communities Where You Do Business 47

    Chapter 6 Form Good Partnerships 66

    Chapter 7 Find Ways to Reduce Waste 83

    Chapter 8 Be Adaptable-and Seize Opportunities 94

    Chapter 9 Measure the Return on Sustainability Investment 108

    Chapter 10 Conclusion and Call to Action 120

    Index 137

    Appendix Interviewee Photos 139

    About the Author 145

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