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From the Publisher
"Global TV offers a richly textured account of the professional practices and protocols that govern the television marketplace. . . . A must read for those wishing to understand the complex cultural dynamics of globalization."
-Michael Curtin,author of Playing to the World's Biggest Audience: The Globalization of Chinese Film and TV
"Global TV is a major contribution to the important but neglected topic of globalization in cultural industries. Bielby and Harrington demonstrate the major role of distribution in shaping the characteristics and meanings of cultural exports. Through extensive field work they have obtained a rich body of insights into the perspectives of both television buyers and sellers in an industry that is changing rapidly over time and that varies greatly from one country to another."
-Diana Crane,author of The Production of Culture: Media and the Urban Arts
"Bielby and Harrington bring their sociological perspective and methodology to the study of internationalized television cultures, providing a fine grained net of evidence which test theories of globalization and cultural imperialism. This book should recast the landscape of global television studies."
-Christina Slade,author of The Real Thing: Doing Philosophy with Media
Through an ethnographic examination of the social organization of the global television marketplace, Bielby and Harrington make an important contribution that furthers understanding of the nature of global television business.