Global UX: Design and Research in a Connected World

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Overview

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, ...

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Global UX: Design and Research in a Connected World

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More About This Book

Overview

Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more.

With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem. This book provides a valuable resource for anyone looking to incorporate new globalized methodologies.

• Covers practical user experience best practices for the global environment

• Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world

• Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

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Editorial Reviews

From the Publisher

"If you work in a global team (or wish you did) — or if your product or service goes outside your country (or you wish it did) — you need this book. Hear the voices of 65 user experience practitioners who live and work globally. Whitney Quesenbery and Dan Szuc have taken these stories and wrapped them into fascinating and compelling insights about global work today." — Janice (Ginny) Redish, author of Letting Go of the Words — Writing Web Content that Works

"Your guidebook to becoming a design hero by applying the distilled wisdom from successful global UX teams: Gain strength from diversity, collaborate at a global scale, learn the local culture and then create value." — Ben Shneiderman, University of Maryland

"In these pages the reader quickly gains an understanding of the intricacies, importance and excitement in global UX. Whitney Quesenbery and Daniel Szuc have delivered a fabulous mix of experienced global voices that we all can take on the challenging and rewarding journey of (literally) making the world a little easier, a little safer, and little more fun." — Robert M. Schumacher, Ph.D., Managing Director, User Centric, Inc.

"For designers and software architects, this volume on user interface design provides a discussion of practical and theoretical concerns surrounding the development of user experiences in computer software. Not designed to provide coding specifics, and language and platform agnostic, the work looks at key features of interface design from the generalized perspective of software design, development, and production. Topics discussed include culture and user interface design, strategies for global companies and products, field research, and planning for globalization."—Reference and Research Book News, Inc.

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Product Details

  • ISBN-13: 9780123785916
  • Publisher: Elsevier Science
  • Publication date: 11/23/2011
  • Pages: 264
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter.

Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US “Section 508” accessibility regulations and creating standards US elections. She was president of the Usability Professionals’ Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications.

Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She’s also proud that her chapter “Dimensions of Usability” in Content and Complexity turns up on so many course reading lists.

Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong.
Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals’ Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a “Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong

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Table of Contents

Chapter 1: The Start of the Journey

Chapter 2: It’s a New World

Chapter 3: Culture and UX

Chapter 4: Building Cultural Awareness

Chapter 5: Global Companies and Global Strategies

Chapter 6: Effective Global Teams

Chapter 7 - Research in the Field

Chapter 8 - Bringing it Home

Chapter 9 - Design for a Global Audience

Chapter 10 - Delivering Value

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  • Posted June 11, 2012

    VERY VERY HIGHLY RECOMMENDED!!

    Are you a design or research professional? If you are, then this book is for you! Authors Whitney Quesenbery and Daniel Szuc, have done an outstanding job of writing a book that is about people and their successful projects. The authors begin by reviewing some of the big trends that are changing the practice of UX. In addition, the authors look at culture and what it means for UX. They then look at different ways practitioners have taken on a global perspective and how they face the challenge of meeting and learning to understand new cultures. The authors then, look at some companies that have chosen to be local and what that means for their perspectives. The authors continue by looking at the many different ways practitioners have adapted to life as part of the global team and the techniques and tools that they use to manage working at a distance. In addition, the authors show you how people that are currently successfully working on global projects, plan and run the research. They then examine some of the techniques for sharing cultural knowledge in a way that is useful and can influence the design process. The authors then look at a rich set of actionable design sights, like the plan for globalization. Finally, they cover how to build bridges in UX. This most excellent book asks you to make a professional practice of changing how you see yourself and your place in the world. Perhaps more importantly, this great book has come out in a time when businesses and design professionals are revisiting the purpose of their work.

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