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As consumers demand planet-friendly products and investors look for "green companies" to put their money into, more and more businesses are actively seeking ways to fill this demand. Whether their initial motives are altruistic or not, entrepreneurs, venture capitalists, and corporate leaders are finding a huge market for green goods and services. Bottom line: Global warming is good for business.In Global Warming Is Good for Business, journalist K.B. Keilbach explores the people and forces at work today that deal with and profit from global warming. From universities, whose research projects spin off green business opportunities, to entrepreneurs and large companies scrambling onto the green bandwagon—all mixed with government agencies attempting to support the effort—Keilbach's entertaining narrative reveals an expansive community coming together to change the world and make a profit, one joule at a time.
Grand prize winner of the National Indie Excellence Awards.
Part 1 The Incubators
1 Stabilization Wedges 3
2 The LEAFHouse-Solar Power 9
3 The Power Mix-Wind & Waves 15
4 Biofuel: Paradigm for the Future 23
5 The Hydrogen Highway 33
6 Eco-Capitalists 41
Part 2 The Game Changers
7 The Environmental Power Players 53
8 The Nuclear Reactor in Our Backyard 61
9 The Grandchildren's Test 69
10 The Earth's Heat 75
11 Uncharted Waters 83
12 Here Comes the Sun 91
13 Wind Power-A Pioneering Technology 105
14 Save the Planet: Use More Trees 117
15 Not Your Father's Automobile 123
16 From Railroads to Rapid Transit 133
17 Green Buildings 141
Part 3 The Buck Starts Here
18 Top-Down or Bottom-Up? 151
19 The Moral Equivalent of War 159
20 Energy Star 163
21 Stewardship in the Twenty-First Century 169
22 Sustainable Systems 175
23 Texas: From Big Oil to Big Wind 181
24 Hawaii: The Ocean Provides 185
25 Austin: Think Globally, Act Locally 191
26 Portland: From Stumptown to Sustainable 195
27 Miami: Smart Growth 199
28 Where We Go from Here 203
Posted April 21, 2009
I just finished reading Kimberly Keilbach's new book, Global Warming I$ Good for Business, and I highly recommend it. I've always had a "general" (read: nonexistent) understanding of what our environmental options were but after reading Keilbach's timely prose I finally understand how much is being done by entrepreneurs and communities across the nation and beyond, and how riveting the subject matter really is. With this introduction I'm sure everyone will have the information and inspiration they need to act and make a difference.
From solar power to wind and waves, from bio-fuel to hydrogen and nuclear power (fission and fusion, thank you very much), from tapping the Earth's heat to leveraging the heat of the Sun, from "clean" coal to natural gas to biodiesel to ethanol, from biogas to acquaculture, from electric cars to hybrids to fuel cell and zero emission vehicles, from "maglev" trains to green buildings to self-sustaining homes and communities, Keilbach delivers a master course with chapter after chapter of insightful, compelling and thoroughly readable analyses of how individuals and organizations are saving the environment and their bottom line.
I was tremendously impressed with the depth and breadth of research and frankly surprised that such a formidable array of content could be integrated into such a highly readable narrative. Every four or five lines another relevant case study, expert commentary, or technological overview pops up to make the author's arguments as engaging as they are well-founded.
I was also impressed with Keilbach's ability to weave the content together without a word wasted, with every chapter seeming to flow so efficiently to the next. What could have been an otherwise unmanageable amount of information was transformed into a narrative as accessible as it is engaging, as easy to read as it is difficult to put down.
If you're looking to read one book that so clearly encapsulates all the best of what's being done to reverse global warming I recommend this one. Though I didn't know much about the problem of climate change, after a brief read through this startling new text I can honestly say I now know enough to be part of the solution.