Globalization and American Popular Culture, Second Edition / Edition 2

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Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.

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Product Details

  • ISBN-13: 9780742566835
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 8/15/2009
  • Series: Globalization Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 260
  • Sales rank: 914,786
  • Product dimensions: 5.80 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Lane Crothers is professor in the Department of Politics and Government at Illinois State University.

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Table of Contents

List of Tables xi

Acknowledgments xiii

1 American Popular Culture and Globalization 1

Popular Culture and Global Politics 2

Understanding Culture, Popular Culture, and American Culture 9

Anthropological Culture 10

Popular Culture 11

“American” Popular Culture 14

Grasping Globalization 17

Economic Globalization and American Popular Culture 19

Political Globalization and American Popular Culture 22

Cultural Globalization and American Popular Culture 25

Conclusion 30

2 “American” Popular Culture 31

American Civic Culture and American Popular Culture I 33

American Civic Culture and American Popular Culture II 37

American Movies 38

American Television 46

American Music 51

Formulas in American Popular Culture 58

Conclusion 73

3 The Global Scope of American Movies, Music, and Television 75

Movies, Music, and Television: From the USA to the World 75

The Development of the Modern American Movie, Music, and Television Industries 82

The American Exception 82

A Brief History of the Movie Industry 85

A Brief History of the Recording Industry 93

A Brief History of the Television Industry 100

The Movie, Music, and Television Machine in the global Era 107

Conclusion 113

4 The American Global Cultural Franchise 115

America, the Global Franchise 116

A Brief History of the Franchise 119

American Brands, Global Presence 122

A Brief Global Cultural History of Coca-Cola 123

A Brief Global Cultural History of McDonald's 129

A Brief Global Cultural History of the Blue Jean 136

The Emerging Global Cultural History of the NFL 142

Everything, Everywhere, All the Time 147

Conclusion 149

5 Global Trade and the Fear of American Popular Culture 151

Trading American Popular Culture 152

The American Argument 153

The Counter-American Argument 156

Popular Culture in International Agreements 159

GATT/WTO 1947-2009 159

Popular Culture and the United Nations 162


American Popular Culture and Fragmegration in Four Countries 168

France 170

Iran 172

Venezuela 176

Hong Kong 179

Conclusion 182

6 American Popular Culture and the Future of Globalization 183

Cultural Change, Hybridity, and American Popular Culture 185

Types of Cultural Change 186

Cultural Change as Cultural Hybridity 192

Global Cultural Hybridity and American Popular Culture 195

The Future of American Popular Culture and Globalization 198

Conclusion 206

Notes 207

Recommended Readings 221

Index 231

About the Author 243

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