Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they ...
Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by "popular culture," how popular culture is distinguished from the generic concept of "culture," and what constitutes "American" popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.
In crisp and accessible language, the author distills central arguments in the study of global media and popular culture in their overlapping national and global political-economic context and legal-regulatory environments, often with a historical perspective.
Linda Datcher Loury
This book presents an in-depth and nuanced analysis of the role of American popular culture in shaping globalization. It nicely balances discussions of the unifying components of cultural globalization with the equally insistent pressures toward fragmentation. Such an analysis is a necessary complement to the more prevalent studies of international trade and economic globalization in order to understand interactions between individuals and nations today.
A lucidly written piece of work.
Paula D. McClain
In a deeply textured and solidly researched book, Lane Crothers identifies the connections among American popular culture, the global reach of the U.S. movie industry, and the ability of films and television to transmit images, often conflicting, of the values of American society. Moreover, there is circularity in the process because the context of American popular culture can shape the content of American popular culture in films and television programs. This is an important book that contributes much to our understanding of the reach of American popular culture and the processes that create it. A must-read!
Chapter 1: American Popular Culture and Globalization
Chapter 2: "American" Popular Culture
Chapter 3: The Global Scope of American Movies, Music and Television
Chapter 4: The American Global Cultural Franchise
Chapter 5: Global Trade and the Fear of American Popular Culture
Chapter 6: American Popular Culture and the Future of Globalization