Globalization and Culture: Global MZlange / Edition 2

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Now in a fully revised and updated edition, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Internationally award-winning author Jan Nederveen Pieterse argues that what is taking place is the formation of a global mélange, a culture of hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. The book offers a comprehensive treatment of hybridization through a series of innovative conceptual tables that are bolstered by textual analysis and compelling examples from around the world. In a new chapter, the author explores East-West hybridities—the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.
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Editorial Reviews

Future Survey
Pieterse takes a historically deep approach, developing the perspective of global mélange or hybridization of both territorial culture and translocal culture.
Global Media and Communication
Globalization and Culture launches a succinct attack on the 'anti-hybridity backlash' with a withering critique of its paradigmatic exemplar...
Ulrich Beck
The discourse on cultural globalization is one of the best examples of itself: it is confusingly globalized. So we urgently need this enlightened unpacking of globalization by one of the pioneers of the debate—Jan Nederveen Pieterse.
Anthony D. King
Critical, creative, and committed, Jan Nederveen Pieterse's Globalization and Culture is a work of highly impressive scholarship and rich imagination. Historically informed and theoretically wide-ranging, this is a reader-friendly must read for all interested in this immensely topical subject. The author's deep personal engagement with the notion of hybridization makes a substantial contribution to the literature.
Walter Truett Anderson
Cultural change is all too frequently either overlooked entirely in discussions of globalization or dismissed with glib and misleading generalities about homogenization or clashing civilizations. Jan Nederveen Pieterse offers a perspective that is more complex, truer to the ever-shifting realities of twenty first-century life, and far more interesting. With this book, he establishes himself as a world-class thinker about the world.
Keith Griffin
Globalization and Culture is a significant contribution to a debate that is interdisciplinary, heated, and concerned with contemporary issues. Globalization produces cultural interaction, new permutations, and new differences which Nederveen Pieterse persuasively defends as part of the hybridization thesis. Whether one agrees with him or not (and I do), this book is essential reading for those who want an intelligent and lively guide to the debate about the effects of globalization on culture.
Rita Kiki Edozie
Globalization and Culture: the Global Melange has been an excellent book for usage in my interdisciplinary, introductory culture and politics course. Cultural Studies is an emerging field and it is difficult to find books that ground students in the fundamental principles and precepts of the 'discipline'. This book like no other achieves this goal. The book is interesting, written in an accessible style for undergraduates and especially targets the relationship between globalization and culture in ways that I have found in no other book. I highly recommend this book for both the international relations and the cultural studies classrooms.
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Product Details

  • ISBN-13: 9780742556065
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 3/16/2009
  • Series: Globalization Series
  • Edition description: 2nd Edition
  • Edition number: 2
  • Pages: 196
  • Sales rank: 319,674
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Jan Nederveen Pieterse is Mellichamp Professor of Global Studies and Sociology at the University of California, Santa Barbara.
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Table of Contents

Chapter 1: Globalization: Consensus and Controversies
Chapter 2: Globalization and Human Integration: We Are All Migrants
Chapter 3: Globalization and Culture: Three Paradigms
Chapter 4: Globalization as Hybridization
Chapter 5: Hybridity, So What? The Anti-hybridity Backlash and the Riddles of Recognition
Chapter 6: Globalization is Braided: East-West Osmosis
Chapter 7: Global Mélange
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