Globalization Of Corporate Media Hegemony, The

Globalization Of Corporate Media Hegemony, The

by Lee Artz
     
 

ISBN-10: 0791458229

ISBN-13: 9780791458228

Pub. Date: 08/28/2003

Publisher: State University of New York Press

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated—sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents—from…  See more details below

Overview

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated—sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents—from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia’s call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a “Millionaire” game show in India, and Hollywood’s muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

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Product Details

ISBN-13:
9780791458228
Publisher:
State University of New York Press
Publication date:
08/28/2003
Series:
SUNY Series in Global Media Studies
Edition description:
New Edition
Pages:
320
Product dimensions:
0.72(w) x 8.50(h) x 5.50(d)

Table of Contents

Acknowledgments
1Globalization, Media Hegemony, and Social Class3
2Informational Technology and Transnational Networks: A World Systems Approach33
3Without Ideology? Rethinking Hegemony in the Age of Transnational Media55
4The "Battle in Seattle": U.S. Prestige Press Framing of Resistance to Globalization79
5High Tech Hegemony: Transforming Canada's Capital into Silicon Valley North93
6Britain and the Economy of Ignorance113
7"Sabado Gigante (Giant Saturday)" and the Cultural Homogenization of Spanish-Speaking People131
8Television and Hegemony in Brazil151
9Privatization of Radio and Media Hegemony in Turkey169
10Globalization and the Mass Media in Africa195
11Media Hegemony and the Commercialization of Television in India: Implications to Social Class and Development Communication213
12MTV Asia: Localizing the Global Media229
13Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry: Resistance, Assimilation, and Articulation245
14Responses to Media Globalization in Caribbean Popular Cultures265
15Radical Media and Globalization283
Contributors295
Index299

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