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Globalization Of Corporate Media Hegemony, The [NOOK Book]

Overview

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican ...
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Globalization Of Corporate Media Hegemony, The

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Overview

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.
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Product Details

  • ISBN-13: 9780791486337
  • Publisher: State University of New York Press
  • Publication date: 9/18/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 472 KB

Meet the Author

At Purdue University Calumet, Lee Artz is Associate Professor of Communication and Yahya R. Kamalipour is Professor of Communication and Head of the Department of Communication and Creative Arts. Artz is the coauthor (with Bren Ortega Murphy) of Cultural Hegemony in the United States and is the editor of Communication Practices and Democratic Society. Kamalipour is the editor of Images of the U.S. around the World: A Multicultural Perspective and coeditor (with Theresa Carilli) of Cultural Diversity and the U.S. Media, both also published by SUNY Press.

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Table of Contents

Acknowledgments
1 Globalization, Media Hegemony, and Social Class 3
2 Informational Technology and Transnational Networks: A World Systems Approach 33
3 Without Ideology? Rethinking Hegemony in the Age of Transnational Media 55
4 The "Battle in Seattle": U.S. Prestige Press Framing of Resistance to Globalization 79
5 High Tech Hegemony: Transforming Canada's Capital into Silicon Valley North 93
6 Britain and the Economy of Ignorance 113
7 "Sabado Gigante (Giant Saturday)" and the Cultural Homogenization of Spanish-Speaking People 131
8 Television and Hegemony in Brazil 151
9 Privatization of Radio and Media Hegemony in Turkey 169
10 Globalization and the Mass Media in Africa 195
11 Media Hegemony and the Commercialization of Television in India: Implications to Social Class and Development Communication 213
12 MTV Asia: Localizing the Global Media 229
13 Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry: Resistance, Assimilation, and Articulation 245
14 Responses to Media Globalization in Caribbean Popular Cultures 265
15 Radical Media and Globalization 283
Contributors 295
Index 299
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