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Globalization Of Corporate Media Hegemony, The
     

Globalization Of Corporate Media Hegemony, The

by Lee Artz
 
When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted

Overview

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

Product Details

ISBN-13:
9780791486337
Publisher:
State University of New York Press
Publication date:
09/18/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
483 KB

Meet the Author

At Purdue University Calumet, Lee Artz is Associate Professor of Communication and Yahya R. Kamalipour is Professor of Communication and Head of the Department of Communication and Creative Arts. Artz is the coauthor (with Bren Ortega Murphy) of Cultural Hegemony in the United States and is the editor of Communication Practices and Democratic Society. Kamalipour is the editor of Images of the U.S. around the World: A Multicultural Perspective and coeditor (with Theresa Carilli) of Cultural Diversity and the U.S. Media, both also published by SUNY Press.

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