The Globalization of Nothing 2 / Edition 2

The Globalization of Nothing 2 / Edition 2

5.0 1
by George Ritzer
     
 

ISBN-10: 1412940214

ISBN-13: 9781412940214

Pub. Date: 01/18/2007

Publisher: SAGE Publications

The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that…  See more details below

Overview

The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition.

Product Details

ISBN-13:
9781412940214
Publisher:
SAGE Publications
Publication date:
01/18/2007
Edition description:
REV
Pages:
264
Product dimensions:
6.00(w) x 9.00(h) x 0.75(d)

Table of Contents

About the Author
Preface
1. Globalization: A New Conceptualization
Key Topics in the Study of Globalization
Globalization Theories
Glocalization and Grobalization
Grobalization: The Major Processes
Glocal, Grobal, and Local
2. Nothing (and Something): Another New Conceptualization
Defining Nothing
Defining Something
The Something-Nothing Continuum
Globalization and the Dimensions of Nothing
3. Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices
Nonplaces (and Places)
Nonthings (and Things)
Nonpeople (and People)
Nonservice (and Service)
Relationships Among the Nullities
An Illustrative Excursion to the Movies
4. Nothing: Caveats and Clarifications
Conceptual Aids to Understanding Nothing
Some Paradoxes
The Social Construction of Nothing
The Economics of Nothing (and Something)
In Defense of Nothing
5. The Globalization of Nothing
Elective Affinities
Grobalization: Loose Cultural and Tight Structural Forms
The Grobalization of Nothing: Enabling Factors
6. Theorizing Glocalization and Grobalization
Theorizing the Globalization of Culture
Analyzing Sport: Use and Abuse of the Concept of Glocalization
Analyzing McDonaldization Anthropologically: More Use and Abuse of Glocalization
Thinking About the Fate of the Local
Contributions to Cultural Theories of Globalization
7. The Globalization of Consumer Culture---and Global Opposition to It
Elements of Consumer Culture
Driving Forces Behind the Globalization of Consumer Culture
The Role of Branding
Beyond the Usual "Consumer" Suspects
Global Attacks on the Symbols of American Consumer Culture
The Globalization of Nothing and September 11, 2001
8. Loss Amidst Monumental Abundance---and Global Strategies for Coping With It
Theory and the Paradoxes of Consumer Culture
Loss Amidst Monumental Abundance
Strategies for Overcoming the Sense of Loss
Notes
Index

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

The Globalization of Nothing 2 5 out of 5 based on 0 ratings. 1 reviews.
brandall More than 1 year ago
This is a very good book. If you are interested in what is becoming of the world then this is a good start. This theory is part of post-modernism. Therefore some ideas may not be comprehensive to some readers however they will challenge your current views. Did you ever walk into Wal-Mart and think, "Wow this is just a big building full of nothing?" If so, this book is for you. Also if you read this review and are now thinking, "Wow, Wal-Mart is just a big building with a bunch of crap in it. I bet I could take out all that crap and make a whole new store and no one would notice." Well then you should read this book as well. Overall, good book. Ritzer's writing can be confusing and really frustrating but that is the sacrifice you make for innovative thinking.