The Globalization of Nothing 2 / Edition 2

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The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to Mc Donaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition.

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Editorial Reviews

Savannah Jones
"This edition is a shorter, tighter, and more focused book that deals focally and directly with globalization, at least as it relates to nothing and something. Readers will come away from this revision with not only a new way of looking at globalization but also a sense of the problems posed by the globalization of nothing and the need to find ways to deal with its pernicious aspects."
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Product Details

  • ISBN-13: 9781412940221
  • Publisher: SAGE Publications
  • Publication date: 1/9/2007
  • Edition description: REV
  • Edition number: 2
  • Pages: 264
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the Distinguished Contributions to Teaching Award by the American Sociological Association, an honorary doctorate from La Trobe University in Australia, and the Robin Williams Lectureship from the Eastern Sociological Society. His best-known work, The Mc Donaldization of Society (8th ed.), has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the editor of Mc Donaldization: The Reader; and author of other works of critical sociology related to the Mc Donaldization thesis, including Enchanting a Disenchanted World, The Globalization of Nothing, Expressing America: A Critique of the Global Credit Card Society, as well as a series best-selling social theory textbooks and Globalization: A Basic Text. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.; 2nd edition forthcoming), the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2016 he will publish the second edition of Essentials of Sociology with SAGE.

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Table of Contents

About the Author
1. Globalization: A New Conceptualization
Key Topics in the Study of Globalization
Globalization Theories
Glocalization and Grobalization
Grobalization: The Major Processes
Glocal, Grobal, and Local
2. Nothing (and Something): Another New Conceptualization
Defining Nothing
Defining Something
The Something-Nothing Continuum
Globalization and the Dimensions of Nothing
3. Meet the Nullities: Nonplaces, Nonthings, Nonpeople, and Nonservices
Nonplaces (and Places)
Nonthings (and Things)
Nonpeople (and People)
Nonservice (and Service)
Relationships Among the Nullities
An Illustrative Excursion to the Movies
4. Nothing: Caveats and Clarifications
Conceptual Aids to Understanding Nothing
Some Paradoxes
The Social Construction of Nothing
The Economics of Nothing (and Something)
In Defense of Nothing
5. The Globalization of Nothing
Elective Affinities
Grobalization: Loose Cultural and Tight Structural Forms
The Grobalization of Nothing: Enabling Factors
6. Theorizing Glocalization and Grobalization
Theorizing the Globalization of Culture
Analyzing Sport: Use and Abuse of the Concept of Glocalization
Analyzing Mc Donaldization Anthropologically: More Use and Abuse of Glocalization
Thinking About the Fate of the Local
Contributions to Cultural Theories of Globalization
7. The Globalization of Consumer Culture—-and Global Opposition to It
Elements of Consumer Culture
Driving Forces Behind the Globalization of Consumer Culture
The Role of Branding
Beyond the Usual "Consumer" Suspects
Global Attacks on the Symbols of American Consumer Culture
The Globalization of Nothing and September 11, 2001
8. Loss Amidst Monumental Abundance—-and Global Strategies for Coping With It
Theory and the Paradoxes of Consumer Culture
Loss Amidst Monumental Abundance
Strategies for Overcoming the Sense of Loss

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted July 4, 2009

    Good Book

    This is a very good book. If you are interested in what is becoming of the world then this is a good start. This theory is part of post-modernism. Therefore some ideas may not be comprehensive to some readers however they will challenge your current views. Did you ever walk into Wal-Mart and think, "Wow this is just a big building full of nothing?" If so, this book is for you. Also if you read this review and are now thinking, "Wow, Wal-Mart is just a big building with a bunch of crap in it. I bet I could take out all that crap and make a whole new store and no one would notice." Well then you should read this book as well.

    Overall, good book. Ritzer's writing can be confusing and really frustrating but that is the sacrifice you make for innovative thinking.

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